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What do we really know about the effectiveness of digital advertising?

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Re: What do we really know about the effectiveness of digital advertising?

#11

Post by dageshi »

itronitron wrote: post #9

Just as Google won the search engine wars by helping people find what they are looking for, the e-commerce winners will be the companies that help people find what they want to buy (reliably and with confidence). Retail companies are blind to just what a shit-show their websites are (a lot of them even have ads in their online store). Any company that solves this problem for their sector will win it, and this is good…

Amazon more or less won didn't it?

It doesn't have total domination of ecommerce but frankly it'd run into anti-trust issues if it did. No company is going to do ecommerce bigger than amazon without getting broken up so yeah... amazon.

Re: What do we really know about the effectiveness of digital advertising?

#12

Post by jasode »

moltensodium wrote: post #3

Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them. I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online. Who are all…

>I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being.

I like ads -- but only if they're relevant to my interests. There lies the problem: 99% of all ads are not relevant to my interests. For online ads, 99.99% of ads are not relevant to me. So, I use a DNS blocker to filter out ads.

Re: What do we really know about the effectiveness of digital advertising?

#13

Post by doctorpangloss »

moltensodium wrote: post #3

Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them. I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online. Who are all…

The kind of person who clicks on ads also buys stuff. The negative, "if you don't click on ads, you don't buy stuff," may not be true in the strictest sense, but may be true for so many ways that matter.

Facebook is full of ads, you know Facebook users. Instagram has the most effective ads on the planet, maybe the only inventory on Earth where brand advertising works. You know plenty of Instagram users. YouTube's ad value is an open question, but I think their brand advertising also works. You can't block their ads in the apps, which is how people use them.

Sure, I get it, you're talking about banner ads. The kind of person who clicks on banner ads buys stuff!

Re: What do we really know about the effectiveness of digital advertising?

#14

Post by Bombthecat »

ngngngng wrote: post #8

> a Super Bowl ad cost three million dollars. Why? Because that’s how much it cost. What does it yield? Who knows. This article is awesome. In my free time I'm building an advertising platform that topic matches ads off the content of the web pages. No tracking of users. I'm hoping to allow people to host and run their own all inclusive self contained advertising platform for just a licensing fee. I also have a way t…

I think it is a bubble. But we are pretty far away from popping imho...

Re: What do we really know about the effectiveness of digital advertising?

#15

Post by the_mar »

wyxuan wrote: post #2

I can’t read the article but I think it’s starting to deflate on its own. Like when J.P. Morgan stopped advertising on google after the whole controversy of ads being shown in front of extremist content and realized it didn’t make a difference.

you can, just click "maybe later" at the bottom where it says "become a member"

Re: What do we really know about the effectiveness of digital advertising?

#16

Post by stvswn »

moltensodium wrote: post #3

Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them. I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online. Who are all…

But, you like accessing content for free, correct? That content doesn't exist and then ads are layered on, the context exists BECAUSE of ads. Like, no one would produce the content without the plan to make their money back via ads.

This is how mass media has worked from the get-go. Radio stations were built by advertisers for the purpose of advertising. Entire genres of popular music wouldn't have happened otherwise.

Online advertising did not create the notion of advertising being the predominant media funding model.

And, just because you'd rather ads not exist, it doesn't mean there's something "evil" or whatever about a business promoting itself. I'm going to guess that if you ever find yourself needed to market a business you'll be happy if there's an option to advertise effectively.

Re: What do we really know about the effectiveness of digital advertising?

#17

Post by davidedicillo »

Overstated.

This article assumes that: - All online advertising is Google search - That brand search advertising is representative of the entire industry

There are plenty of companies making double-digit ROAS (return over ad spend), especially direct response advertisers.

Re: What do we really know about the effectiveness of digital advertising?

#18

Post by didericis »

Ididntdothis wrote: post #5
moltensodium wrote: post #3

Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them. I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online. Who are all…

I never click on ads either but when I see an ad often enough (even if I don’t pay attention) my mind gives that product more credibility.

That effect seems highly relative to the context in which you see an ad, and I wouldn’t be at all surprised if it was intentionally exaggerated when studied. Certain contexts increase credibility with certain people, others decrease credibility.

What it does do is actually put the product in front of your face. People won’t buy your thing if they’ve never seen or heard of it. So I agree there’s value to ads even if people don’t click on them in that moment.

That doesn’t mean their value isn’t inflated.

Re: What do we really know about the effectiveness of digital advertising?

#19

Post by bigYahnz »

moltensodium wrote: post #3

Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them. I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online. Who are all…

They're called Jews.

Re: What do we really know about the effectiveness of digital advertising?

#20

Post by TekMol »

So 16 years ago it has been shown that advertising for your own brand name is worthless?

Yet still in 2019, when I google for "Amazon" I see an Amazon ad?

Color me skeptical.

I doubt the marketing guys at the worlds biggest companies are that out of touch with reality.

Would love to know why they do it though.

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