What do we really know about the effectiveness of digital advertising?
thecorrespondent.com
What do we really know about the effectiveness of digital advertising?
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Re: What do we really know about the effectiveness of digital advertising?
#2I can’t read the article but I think it’s starting to deflate on its own. Like when J.P. Morgan stopped advertising on google after the whole controversy of ads being shown in front of extremist content and realized it didn’t make a difference.
Re: What do we really know about the effectiveness of digital advertising?
#3Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them.
I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online.
Who are all these people that subverted technology and turned it into advertising-tech?
Re: What do we really know about the effectiveness of digital advertising?
#4It's seemed pretty obvious for a good decade that, if a bubble were going to pop, it would probably be related to advertising. Because if online advertising falls off a cliff, that hits two of the big tech employers directly. And you can be sure there would be major secondary effects on all the companies whose plan is to more or less never make money but be acquired.
Re: What do we really know about the effectiveness of digital advertising?
#5Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them. I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online. Who are all…
I never click on ads either but when I see an ad often enough (even if I don’t pay attention) my mind gives that product more credibility.
Re: What do we really know about the effectiveness of digital advertising?
#6"New"? Pinboard-guy Maciej Cegłowski has been harping on this for years now: https://idlewords.com/2015/11/the_advertising_bubble.htm
Re: What do we really know about the effectiveness of digital advertising?
#7I've always wondered about those adverts for the website I'm searching for. If I type its name into Google, I'm already 100% committed to going there. Sometimes I click the advert (it generally depends how much I like the company).
The other aspect of online ads that strikes me as ingenious but probably not sustainable is the way Google inflates the auction system with fake money. Anyone who's run a website will have received a letter offering hundreds of dollars of free advertising with Google. Of course, it's an auction so the presence of that money just drives up the cost for everyone. Google wins every time!
Re: What do we really know about the effectiveness of digital advertising?
#8> a Super Bowl ad cost three million dollars. Why? Because that’s how much it cost. What does it yield? Who knows.
This article is awesome. In my free time I'm building an advertising platform that topic matches ads off the content of the web pages. No tracking of users.
I'm hoping to allow people to host and run their own all inclusive self contained advertising platform for just a licensing fee. I also have a way to beat adblockers that I'm afraid of bringing to light since I only want it tied to my own companies completely non tracking and ethical ads.
Hope it's not a bubble! Though first I have to finish the work and get a few customers so it's not like I can't pivot if it is.
Re: What do we really know about the effectiveness of digital advertising?
#9Just as Google won the search engine wars by helping people find what they are looking for, the e-commerce winners will be the companies that help people find what they want to buy (reliably and with confidence).
Retail companies are blind to just what a shit-show their websites are (a lot of them even have ads in their online store). Any company that solves this problem for their sector will win it, and this is good news for techies as every company can and should have a unique solution.
Re: What do we really know about the effectiveness of digital advertising?
#10Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them. I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online. Who are all…
I keep ublock on all the time except on some sites. Sometimes, there is a worthy ad (e.g. one month free audible, cause I visited the site).
I don't resent ads, I am totally fine with them, and if they help sustain some site I use, I am happy.
The problem is when they are taking over the whole experience.