Having new “one-time” charges every quarter means those are not one-time charges. They’re part of the business, which means the business doesn’t work. One of Ubers biggest problems is that they have zero brand loyalty. For a company that sells a utility (get me, or my food, from A to B) rather than an experience (like a cool vacation in a unique mansion), I will always pick the cheapest option. Whether that’s Uber or…
Much of your post is wrong. Would need to evaluate the one-time charges to determine if they actually would be ongoing. Simply having some one-time charges doesn't mean they will necessarily be perpetual. In fact, the vast majority of riders have a preferred option even without the frequent rider incentives. This is even starker on the driver side. The advent of pooling and continuing improvement absolutely have had…
I don't think they are. The cost savings on using driveless cars for taxis are huge. Any operator will be able to massively undercut the competition. Consequently the most sensible thing for whichever company gets a level 5 driverless car first would be to run their own ride company and not sell or license the tech to anyone else. That's what Waymo is all about and why Uber are trying to invent their own driverless tech.
Any brand loyalty will evaporate literally overnight as soon as someone launches a driverless ride service simply because it'll be half the price of all the other human-operated services, far more reliable (no more cancellations for a better fare), and probably have many more cars available 24/7.