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Zuckerberg doubles down on Facebook political ads policy after Twitter ban

thehill.com

201–210 of 371 posts

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#201

Earlier quoted context omitted.

ha ha, classic arm-chair expert who has run ZERO business in their lives.

Now that's just rude and uncalled for. Why not write a few lines and explain why you think he's wrong?

Because price stickiness is real, and the stickiness at free is very very strong. Being a service whose appeal derives entirely from the network effect, they will never ever give their users an exogenous push to leave the platform.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#202
post #183

Earlier quoted context omitted.

No it doesn't. In both Facebook and in newspapers there are a few words at the top. Sure, this can be misunderstood or go unnoticed, but it does in both cases.

Can you give examples of newspaper ads that are made to look like just another article on the same page?

This is not a new or rare phenomenon. I noticed it many times when growing up.

https://en.wikipedia.org/wiki/Advertorial

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#203
post #7

Just ban all political ads.

sounds easy but in practice hard. You can run ads on political and social issues that directly correlate with one candidate's campaign. What about those ads? But then you could also be running ads to push a public issue such as climate change independent of anyone's campaign. How do you differentiate between the two?

People keep contending that it's difficult to differentiate what a political advert is, but actually that's the wrong question. You don't really need to ban political advertisements, you simply ban adverts from political organisations. The Federal government already has rules in place to determine what a political action committee is. So for a start you just ban all PACs, 501(c)(4|5|6)s and 527 organisations. That basically covers the overwhelming majority of political advertising, and then we can review later if we think it hasn't been effective.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#205

Earlier quoted context omitted.

That was the case years ago. Facebook does not show every post in your followers stream. Once you get to a certain size, you have to pay to ensure the message gets delivered with boosted posts and such. Many of these political organizations have popular Facebook pages and still have to pay to get their posts into their followers streams.

Aha, now it makes sense that Zuckerberg is so insistent on keeping political ads.

The old Myspace behavior of friending everyone you met online has benefited FB in spades... Wow.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#206
post #48

Earlier quoted context omitted.

I humbly disagree > it would be natural for them to try paying for ads, and the obvious place to put ads are on social media It would be natural to them to post to their Facebook page because that's what social media is for and then for their committed network of supporters to repost etc. Remember - that's the advantage of social media - you can quickly get the work out to your supporters without having to go through…

That's not how social media works. Feeds are highly curated. > you can quickly get the work out to your supporters without having to go through intermediaries, or having to pay for advertising. How do you think Facebook makes money? And as a followup, why do you think people pay money to run ads on Facebook? Like, I 100% agree with you that this is how it should work, and it's how we all thought it would work 15 year…

> Feeds are highly curated.

Nitpick: IMHO, feeds aren't curated, since curation implies some kind of human judgement at the least (and preferably an expert's judgement). Feeds are algorithmically sorted. Calling them curated debases the term.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#208
post #198

Earlier quoted context omitted.

Yes, but ads with no reach effectively means you have no meaningful voice in the public discourse. So it's free speech, but without any teeth.

That's why people build movements, why activism is a thing. Money shortcuts all of that and gives undue voice to people with the most money.

Is activism so pure? The activists I see have nice signs and people protesting during business hours when the rest of us are working. Printing good signs costs money. There is big money behind a lot of activists, just better hidden.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#209
post #2

We simultaneously fear the power of Facebook but then demand they become the final arbiter of the truth, censoring even the speech of our political leaders. Why did we think this was a good idea again? Ask China their opinion on the value of being the one to decide what is true.

> We simultaneously fear the power of Facebook but then demand they become the final arbiter of the truth, censoring even the speech of our political leaders.

They won't be any kind of "arbiter of truth" if they just decide to refuse to carry all political ads, like Twitter has decided to do.

I think that it's quite possible that a total laissez faire attitude towards quantity of paid speech may be incompatible with democracy, in the context of disinformation campaigns and massive wealth inequality, etc. Free speech without democracy is pointless. These issues may require some adjustment to our social contracts.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#210
post #200

Earlier quoted context omitted.

Yes, but ads with no reach effectively means you have no meaningful voice in the public discourse. So it's free speech, but without any teeth.

Why should any individual be given outsize voice in a democracy, if not by amplification from many others?

Well I think people who put in more effort get more influence on average.

Effort can take the form of standing on the street holding a sign, and it takes money to make a sign, and time to stand there.

It can take the form of going door to door and talking to people and giving them printed materials. You need the money for the printed materials, and the time to canvass the neighborhood.

Same for running for local political office.

Same for making a documentary, or a podcast, or a YouTube channel.

Same for running a Facebook ad.

Communication takes time and money. Getting money also takes time, to earn it, to inherit it, to ask donors or investors for it...

There’s no way to have any communication at all without these elements.

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