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Zuckerberg doubles down on Facebook political ads policy after Twitter ban

thehill.com

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Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#91
The fundamental problem is that one party thinks the people voting for the other party could only possibly do so if they were tricked. This attitude alone will get some people to vote against you.

The government elite, of course, see through these shenanigans and are just out to protect people from voting wrongly.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#93
post #35

Earlier quoted context omitted.

I notice you don't address his actual point though. If, let's say, a group advocating for the abolishment of asset forfeiture wants to communicate their message, and the media is not covering it, it would be natural for them to try paying for ads, and the obvious place to put ads are on social media, since that's where the eyeballs are (cf, the collapse of the news media). If social media bans those ads then while th…

I humbly disagree > it would be natural for them to try paying for ads, and the obvious place to put ads are on social media It would be natural to them to post to their Facebook page because that's what social media is for and then for their committed network of supporters to repost etc. Remember - that's the advantage of social media - you can quickly get the work out to your supporters without having to go through…

That was the case years ago. Facebook does not show every post in your followers stream. Once you get to a certain size, you have to pay to ensure the message gets delivered with boosted posts and such. Many of these political organizations have popular Facebook pages and still have to pay to get their posts into their followers streams.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#94

> "Ads can be an important part of voice - especially for candidates and advocacy groups the media might not otherwise cover so they can get their message into debates," he added. Another tool in the arsenal of the rich and powerful to give them more of a voice than the average person, is another way to look at it. Facebook are profiting from both sides. They’re a news site that’s simultaneously FOX News and MSNBC al…

Wouldn't all of this FB BS be solved if he just asks users to pay $3 a year (or .50 for developing nations), and then removing ads/sponsorship entirely? That'd be billions per year and they'd not face all these charges of political shenanigans, poisoning the democracy, etc. I doubt few of the FB users I know wouldn't part with $3 in exchange for their network/contacts that FB provides.

$3 isn't enough. It would need to be well above $30/yr.

Average revenue per user in the US/Canada is $26.76 [0] per user per year. Globally, the average is over $6.

I'd wager a bet that the ARPU for users willing to pay $30/yr for no ads is even greater than $27 - likely above $100 - because the only people who would pay extra to remove ads are people with disposable income (which are usually the exact people advertisers want to target when trying to sell stuff).

[0] https://www.cnbc.com/2018/01/31/facebook-earnings-q4-2017-ar...

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#95
post #9

Earlier quoted context omitted.

So should be only left with live face to face stump speeches?

It is possible for the state to ensure that political parties get media airtime without having to buy ads. Canada, Ireland, and the UK all do this with Party Political Broadcasts : https://en.m.wikipedia.org/wiki/Party_political_broadcast

The UK uses think tanks to get around media restrictions on political advertising. They put out press releases that get reported as "news".

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#96
The real problem for me is the way political ads on social media (and on the web in general) can effectively undermine FEC attribution rules. Between direct targeting with ads that run for short periods, and promoted posts of new accounts, there is basically no way for existing regulators to enforce attribution to a PAC or candidate, so outright lies and shady adverts fly under the radar with even less consequences than in the television or print media. The debate here has to be about steps they can take to help the FEC enforce it's rules I think, not about banning it altogether.

It feels like a false dichotomy, especially when freedom of speech is invoked.

We don't talk about freedom of speech for drug companies when we require a side effects disclaimer at the end of a pharmacutical ad - it feels disingenuous to me to talk about it here too when we should be talking about enforcing the FEC's attribution guidelines.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#97
post #62
post #48

Earlier quoted context omitted.

That's not how social media works. Feeds are highly curated. > you can quickly get the work out to your supporters without having to go through intermediaries, or having to pay for advertising. How do you think Facebook makes money? And as a followup, why do you think people pay money to run ads on Facebook? Like, I 100% agree with you that this is how it should work, and it's how we all thought it would work 15 year…

Indeed this is the way it works but I think you restrict your view by taking social media as some society constant. If there is no way for the public to find the information it looks for in a meaningful way in facebook or twitter, it will migrate to something else or push it to change. It might push the platforms to feed people with an equal share of all sides instead of feeding them what the "want" and anyone else h…

Paid advertising to get ideas out has existed for at least as long as we've had newspapers and probably a lot longer.

Take this case, for example. URL says it all: https://www.goodnewsnetwork.org/muslims-take-out-full-page-n...

It sounds nice to say that we are going to keep some communication channels free of political speech. It is an option. But it is possible (I claim: likely) that more communication leads to better political outcomes, so sealing off easy-to-use channels like advertising may not actually help.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#98
post #78
post #4

>Ads can be an important part of voice - especially for candidates and advocacy groups the media might not otherwise cover so they can get their message into debates It's interesting how hard Zuck is working to try and conflate the idea of 'free speech' with paid advertisements. To put it another way, if advertising on Facebook is part of my free speech, surely Zuck must run my adverts despite the fact I have no mone…

How is paid speech not free speech? The paid aspect is just a means to an end. Money itself should not be seen as speech, but speech that costs money is still speech. On a basic level, any self publishing on any form of media has a nonzero cost and you buy some service from some third party eventually. If free speech applied to you but not the person who supplied you a platform, then that freedom only exists in theor…

We're talking here about free speech versus compelled speech. There are no restrictions on your right to speech, but we also don't compel anyone to sell you an advertising platform. Anyone is free to choose to sell you a megaphone or not. In this case Zuck gets criticism for choosing to sell megaphones to people he knows are going to use those megaphones to lie.

The case Zuck wants to make is that he should be free from the consequences of choosing to take money to distribute lies. He wants to do so by claiming its his obligation to give free speech to politicians but this is clearly rubbish - it's a protection no other megaphone vendor has. Take CNN for example, they can and do refuse to broadcast some political adverts because they have an obligation. An obligation that Zuckerberg contents shouldn't exist. What he is advocating for is a fundamental re-definition of what free speech in the US means.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#99
post #57

Someone just needs to start a dark money PAC promoting the NAMBLA agenda, surely they have a candidate in a race somewhere. Fill Facebook with these ads.

https://www.nytimes.com/2019/10/30/technology/facebook-polit...

> This week, another critic emerged: Adriel Hampton, a marketer and progressive activist in San Francisco, who on Monday announced his intention to run for governor of California in protest of the policy, posting fake ads to prove his point.

> Facebook has since said that it won’t allow Mr. Hampton to take advantage of its lax approach to political speech despite his candidacy, and he says he is exploring his legal options.

The rules are enforced if and when they want to, completely arbitrarily.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#100
post #35
post #4

>Ads can be an important part of voice - especially for candidates and advocacy groups the media might not otherwise cover so they can get their message into debates It's interesting how hard Zuck is working to try and conflate the idea of 'free speech' with paid advertisements. To put it another way, if advertising on Facebook is part of my free speech, surely Zuck must run my adverts despite the fact I have no mone…

I notice you don't address his actual point though. If, let's say, a group advocating for the abolishment of asset forfeiture wants to communicate their message, and the media is not covering it, it would be natural for them to try paying for ads, and the obvious place to put ads are on social media, since that's where the eyeballs are (cf, the collapse of the news media). If social media bans those ads then while th…

You're presenting a false dichotomy.

Another solution would be to allow the ads but disallow personalized targeting.

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