Earlier quoted context omitted.
> It's a remarkable fact -- makes me think of how it's historically been much more acceptable for women to adopt men's styles of clothing, but much less accepted for men to adopt's women's styles of clothing. This is still the case today. I feel like the two are entirely unrelated, actually. If anything, we’ve seen the opposite phenomenon happen in every market. Buffalo Wild Wings commercials that cater to masculinit…
> We’ve seen the opposite phenomenon happen in every market. Not really? If buffalo wings are like a man's name, or men's pants, the same trend would be for women to adopt those things (which we do). Similarly, if you market only towards women, it is seen as somewhat shameful for a man (and sometimes, even for a woman) to purchase that good.
The same thing doesn't always exist in reverse. It's not embarrassing for women to drink black coffee or a beer, but it defies social masculinity for a man to drink sugary coffee or a mixed drink. It's fine for women to wear jeans, flannel, basically all mens clothes but it's taboo for men to wear any feminine piece of clothing.
You can probably come up with examples that betray this as a rule, which is why I'm not claiming it is one. It's a social influence that's pervasive to the degree that masculinity kills men who don't see a doctor or men that have their masculinity questioned and they retaliate with murder.
You hardly see women committing crimes because they were perceived as masculine.