Earlier quoted context omitted.
It nearly got me to purchase something on the Epic Store. Nearly.
They hyped up this game for over a year, promoted it on Steam, then sold out to the Epic store at the last minute claiming the decision was for "financial stability due to the uncertain nature of the game's popularity". They had a mailing list on their home page as soon as it went up. They knew exactly how many hundreds of thousands of people were waiting to buy the game.
There have been articles on HN about mailing list conversion rates. Depends on the product, but the usual # was 1-3%, with outliers being as much as 15%.