It seems to me that when you ask for feedback here on this site, most answers are about website design and typography and length of text and other unnecessary but very visual stuff. This stuff is unimportant. If a person needs your software, all that stuff will not deter him from trying it. If I need some deployment software and your text is a bit gaudy, I'm not going to abort the download.
I've been selling software at your pricepoint for 5 years and more. If you want to sell, follow these rules:
- Design of your website don't matter
- Add a price-list request form and remove the price
- Get into a real and genuine conversation with each person who requests your pricelist
- Answer emails within 30 minutes and be very helpful
- Make sure there is no competition with exactly the same featureset who is cheaper
- Use affiliates and people who are selling similar stuff. Get into partnerships with them
- Make sure you have your website listed in all download sites possible. They will rank higher than your actual site typically
- Make sure your software works perfectly, has an easy install and does not require any additional installs and does not crash
- Capture the email addresses of your potential customers and email them
People want software that works well, is at a reasonable price and that has a human behind them, when they buy at those prices. All the other stuff is really secondary.