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I'm selling my software for too much money and nobody is buying. Any ideas?

udeployer.com

11–20 of 52 posts

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#11
post #8

What's your added value compared to ninite? Why does one need to register to dowload the trial?

Yeah, I know. I should give away trials to non registered people as well, I'll put that on my todo list.

This is quite different from ninite. Ninite doesn't let you install software on many different computers - uDeployer is actually meant to install software on many different computers.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#12
The main page is a bit messy, it doesn't have consistent typography, colors, or layout (at a glance there are 6-8ish distinct content areas). Clean it up a bit, simplify things (compare it to http://basecamphq.com/, as an example, which only has about 3 distinct content areas), use fewer font colors, etc.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#13
post #4

Make your download and buy buttons bigger. They look like 10px in size- are you ashamed of charging?

It is essential to an extensive A/B testing first. Otherwise how can you possibly know that 11px is better than 10px?

Clearly, he's not getting enough conversions now to be able to get a statistically significant result in a reasonable time frame.

I'm all for A/B testing, but the problems here are at a much more fundamental level--it is about understanding your market, and matching your customer's expectations. There will be plenty of time for A/B testing, once the sales volume is there to support it.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#14
post #4

Earlier quoted context omitted.

It is essential to an extensive A/B testing first. Otherwise how can you possibly know that 11px is better than 10px?

I'd go much bigger than 11px... I think it's pretty much a given that the download trial link is way too small. It needs to be clear for people that they can give it a try without having to fork out $500 immediately. I don't think you need A/B tests to prove that - it's pretty much a given that 10px is too small. I'd also agree with @patio11 - the website is outdated, unprofessional and I wouldn't trust it. I'd pay a…

You don't even have to pay a couple of thousand -- $50 for any of the SaaS web templates from themeforest.com or $70 or whatever for one of the product highlight ones from WooThemes would be a quantum leap in the perceived quality of the site. You can always reboot the design later with more professionally placed drop shadows and Helvetica after the software has sold a bit.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#15
post #5

1) You need to radically increase the professionalism of that website to support the $499 price point. That price point is not necessarily high for someone in an IT group at a large company, but he cannot pay it to you because everything about your site -- the design, the copy, the video, etc -- screams "risk." Look at other sites which successfully sell to large corporations with buckets of money and try to hit the…

Your first point is quite wrong. I've been selling $600 value software for years now, and design of the website has typically had no effect at all on sales. What people care about is "does it work" and "will it be supported"?

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#16
My immediate reaction on seeing that it is for deploying applications and Windows is mentioned was "Why not use Group Policies or System Center Configuration Manager"?

Also the applications that you show being deployed aren't exactly the kinds of things that most enterprises would be bothered about pushing to desktops...

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#17
Your blog needs to focus on the customer's pain and how your product fixes it - it should be a key part of the marketing message to bring IT shops with the same problem into your site.

Off the wall - but the price might be a bit low for larger corporates.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#18
It seems to me that when you ask for feedback here on this site, most answers are about website design and typography and length of text and other unnecessary but very visual stuff. This stuff is unimportant. If a person needs your software, all that stuff will not deter him from trying it. If I need some deployment software and your text is a bit gaudy, I'm not going to abort the download.

I've been selling software at your pricepoint for 5 years and more. If you want to sell, follow these rules:

- Design of your website don't matter

- Add a price-list request form and remove the price

- Get into a real and genuine conversation with each person who requests your pricelist

- Answer emails within 30 minutes and be very helpful

- Make sure there is no competition with exactly the same featureset who is cheaper

- Use affiliates and people who are selling similar stuff. Get into partnerships with them

- Make sure you have your website listed in all download sites possible. They will rank higher than your actual site typically

- Make sure your software works perfectly, has an easy install and does not require any additional installs and does not crash

- Capture the email addresses of your potential customers and email them

People want software that works well, is at a reasonable price and that has a human behind them, when they buy at those prices. All the other stuff is really secondary.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#19
What are your biggest competitors? I am assuming the big players would be at a higher price point?

More the an GUI complaints people have pointed out the thing that initially gets my attention is that I can only see 6 programs, unless this was able to install just about everything someone needed when provisioning new machines the value proposition seems to be lacking.

Something I think of when I think of a suite of applications is portable apps, a quick browse of their applications list shows probably a couple of hundred apps.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#20

Make your download and buy buttons bigger. They look like 10px in size- are you ashamed of charging?

Come on! You think that someone who needs that software will be deterred by a 10px different in download button size? He found this website somehow, but then can't find the download button because it'S 10px too small?
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