Before anyone has any interest in replicating this - keep in mind that: Trust is earned. Credibility is built. Go long - don't create fake social proofs and ruin your own reputation. I can say with assurance that nobody in this thread will buy anything from OneTravel or their founders again.
Counterpoint: I had never heard of OneTravel and now in a little while I will have forgotten about this incident, but the name recognition will still exist for me, and therefore I'm more likely to trust them.
https://en.m.wikipedia.org/wiki/Source-monitoring_error
https://www.apa.org/science/about/psa/2011/10/positive-negat...