Earlier quoted context omitted.
When Blizzard says "this character is gay in America but in other countries he is straight", it seems like inauthentic pandering instead of actual representation.
When did they say that?
Blizzard has released a series of comics delving into the backstories of the characters in the game. Feel free to play spot the difference with which comics got released in various locales:
America: https://playoverwatch.com/en-us/media/#comics-section
Russia: https://playoverwatch.com/ru-ru/media#comics-section
China: https://ow.blizzard.cn/media/ (there's some weird javascript stuff that prevents me from linking directly, click the speech bubble on the right side of the page to see the list of comics)
Taiwan: https://playoverwatch.com/zh-tw/media#comics-section
Edit: The tl;dr is that one of the comics doesn't exist in Russia or mainland China. Funnily enough, it looks like their CDN actually has a zh-cn version of the missing comic which is distinct from the zh-tw one (I don't know much about the chinese language but I'm assuming it's Simplified vs Traditional characters? Some of the onomatopoeia are translated differently too) https://static.playoverwatch.com/media/comics/10/zh-cn/comic...