Earlier quoted context omitted.
I link to it every single thread like this, but here goes: https://sellercentral.amazon.com/gp/help/external/200141480?... "For inventory tracked with the manufacturer barcode, each seller’s sourced inventory of the same ASIN is stored separately in our fulfillment centers. We can also track the original seller of each unit." Previous discussions: https://news.ycombinator.com/item?id=20549623 , https://news.ycombinat…
This is true, except it doesn't help the problem at hand. The problem at hand being that people are still receiving counterfeit products in the meantime. Knowing how Seller Performance works, they aren't about to close off a listing that is doing $nn-K revenue per month because of a couple of copyright reports. The economics simply don't make sense for Amazon to poison the inventory of a seller because of a couple of…
Regarding your points:
1. Amazon takes action when a brand complains, even with only a single complaint. Sellers have to prove the complaint is wrong to be allowed to continue to sell the product, or in some cases to be reinstated. Usually this is done by providing an invoice which Amazon verifies.
2. The enforcement is usually at the seller level, not the listing level.