What I struggle to see about this new era of podcasting is: why now?
Would someone with more insight help me to understand?
We’re Entering the Era of Big Podcasting
51–60 of 71 posts
Re: We’re Entering the Era of Big Podcasting
#52Has anyone here listened to the newest episode of Startup? https://gimletmedia.com/shows/startup/6nhr5r/our-company-has... Listening to that has made me doubt that we're in the era of "big podcasting." Here's a quote from Alex Blumberg: "Just nine months earlier, we at Gimlet raised a big round of funding, 15 million dollars. The plan was to invest a lot of that into making more shows, hiring more people. We wanted t…
He also mentioned that its hard to compete on cost. The podcast audience is still growing, but its hard to compete on cost when Gimlet's series tend to have very high production values, often involving a team doing research and information gathering for months before releasing a season. Meanwhile, theres been a lot more big podcast that basically just bank on the personality of the host (e.g. Joe Rogan's) that can pr…
High production values fail to compete with serviceable amateur content.
Sounds like the porn business when digital video got decent.
Re: We’re Entering the Era of Big Podcasting
#53We'll know we hit big podcast when they take away the 'skip forward 15 seconds' button. Advertisers will demand this like they did with video.
I'd be interested to see stats on how often people skip over the ads during a podcast. I admit I do occasionally, but most of the time when I'm listening to a podcast I'm simultaneously doing something - like driving, exercising, mowing the lawn - that makes it inconvenient open my phone, navigate to to the app, and press the skip button a few times. Coupled with the fact that the adds are generally not too long, I d…
Should always have access to the volume or mute/unmute button. Then give yourself 15 seconds of silence. Check if ad is still going and if so give yourself another 15 seconds of silence. Recollect your thoughs during the silence.
Re: We’re Entering the Era of Big Podcasting
#54I’m a longtime podcast listener. The podcasting world did change a lot. The last two years the companies I’ve worked for both decided that it would be a great idea to release something for marketing purposes. The reason why podcasting works was because it was its own little internet within the internet. People with great stories, content that was just different en often more specific and niece then sites and video. W…
Love Benjamin Walker’s Theory of Everything as well. Regarding how the podcasts trend will end up, honestly I think big players will try to bring it to the lowest common denominator and will make money but the original imtimate niche type of podcasts will stay the same, labor of love type of thing with various levels of financial success..
Re: We’re Entering the Era of Big Podcasting
#55Really? I think we're exiting the era of podcasting at this point. Both my wife and I switched to audiobooks a couple of years ago. We mostly get audiobooks from our local library. What's not available there we get on Audible. If you're going to spend the time, might as well spend it on something better than instantly obsolete drivel made up on the spot.
Re: We’re Entering the Era of Big Podcasting
#56Yet the user experience is a mess. Podcasts need to be published on so many different platforms manually. Ratings and reviews appear to be non-existant outside of the Apple ecosystem. You still can't export your subscriptions from some major applications, and good luck exporting your listening history from any. I feel like creating something 10x better is such a low hanging fruit, I'm surprised nobody has done it. Ma…
Only one platform matters - Apple’s directory. Most other independent podcast players use Apple’s free API to their directory.
And, in this case, Apple is on the side of the angels. They don’t rehost your audio or your RSS feed. They simply index it for search.
Also, their is a standard for importing and exporting subscriptions - OPML. Overcast uses it.
Re: We’re Entering the Era of Big Podcasting
#57Earlier quoted context omitted.
The one that comes to mind for me is the floppy disk icon for Save.
and it's called "floppy" even though they weren't "floppy" anymore! And we still call "hard drive" that because they weren't floppy even while floppies weren't floppy! And we call it a "drive" after the tape drive motor from reel-to-reel tape storage!
The actual magnetic media encased within the hard plastic 3.5" shell was "floppy".
Re: We’re Entering the Era of Big Podcasting
#58I’m a longtime podcast listener. The podcasting world did change a lot. The last two years the companies I’ve worked for both decided that it would be a great idea to release something for marketing purposes. The reason why podcasting works was because it was its own little internet within the internet. People with great stories, content that was just different en often more specific and niece then sites and video. W…
The thing about Darknet Diaries... the host, intentionally or not, imitates Ira Glass to even the level of his verbal ticks. It's so close a match that it's creepy.
I wondered if "Jack Rhysider" might actually be Ira Glass, so I google image'd him. Try it -- he has somehow polluted google images with his name such that google images shows myriad different faces to his name. Cool trick -- not sure how he managed it.
Re: We’re Entering the Era of Big Podcasting
#59I’m a longtime podcast listener. The podcasting world did change a lot. The last two years the companies I’ve worked for both decided that it would be a great idea to release something for marketing purposes. The reason why podcasting works was because it was its own little internet within the internet. People with great stories, content that was just different en often more specific and niece then sites and video. W…
The thing about Darknet Diaries... the host, intentionally or not, imitates Ira Glass to even the level of his verbal ticks. It's so close a match that it's creepy. I wondered if "Jack Rhysider" might actually be Ira Glass, so I google image'd him. Try it -- he has somehow polluted google images with his name such that google images shows myriad different faces to his name. Cool trick -- not sure how he managed it.
> he has somehow polluted google images with his name such that google images shows myriad different faces to his name
I don't think he had to do anything, I have a rather unique name, yet Google also shows a bunch of faces. I think it's the algorithm detecting that you're search for a person, and therefore shows you faces. If there aren't enough photos of you, it'll show other results.
Re: We’re Entering the Era of Big Podcasting
#60I don't really understand how there is a future for ads in podcasts. All the UIs have +30/-15 buttons making it trivial to skip the ads. Unless my hands are full I always skip them.