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We’re Entering the Era of Big Podcasting

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Re: We’re Entering the Era of Big Podcasting

#41

Post by 333c »

rapfaria wrote: post #35
pcarolan wrote: post #18

We'll know we hit big podcast when they take away the 'skip forward 15 seconds' button. Advertisers will demand this like they did with video.

App idea: Community-run data API for podcasts that people mark the beginning and end of audio ads. This way most of the community can skip them.

This already exists for YouTube videos (it's called SponsorBlock). It is available as a browser extension that skips them automatically for you.

I think it would be harder with podcasts because of the diversity of available podcast players.

Re: We’re Entering the Era of Big Podcasting

#42

Post by will_pseudonym »

nerfhammer wrote: post #13
BinaryIdiot wrote: post #8

Earlier quoted context omitted.

I did like their term of "netcast" because podcasts grew way beyond the iPod. But like with many terms nowadays it seems Podcast was the one to catch on as the generic term. Leo Laporte even mentioned that they gave up on "netcast" because it was obvious it would never happen and it was causing a lot of confusion with new listeners.

the mechanical cash register sound effect is still used to represent money in media despite the fact that the kids these days have never seen a mechanical cash register and have no reason to be able recognize that sound from real life.

The one that comes to mind for me is the floppy disk icon for Save.

Re: We’re Entering the Era of Big Podcasting

#43

Post by eropple »

mikestew wrote: post #38
zaque1213 wrote: post #27

Earlier quoted context omitted.

I'd be interested to see stats on how often people skip over the ads during a podcast. I admit I do occasionally, but most of the time when I'm listening to a podcast I'm simultaneously doing something - like driving, exercising, mowing the lawn - that makes it inconvenient open my phone, navigate to to the app, and press the skip button a few times. Coupled with the fact that the adds are generally not too long, I d…

It’s probably one of the best features having an Apple Watch: flick of the wrist, couple of taps, bye bye ad. If I had to pick up my phone, I probably wouldn’t skip the ads, either.

Depending on your podcast player, what would be "next track" in a music app is "skip N seconds." I double tap my headphones and skip the ad.

It doesn't work in the basic Apple podcasts app, but that app stinks and Pocket Casts is now free to use.

Re: We’re Entering the Era of Big Podcasting

#44

Post by fencepost »

Gimlet is interesting because it was a successful startup - start, get some investment, big exit for the investors and presumably founders. I suspect its shows are expensive because (for a time, still?) it's a core of former NPR people and NPR does a lot of production.

Other podcast networks like 5by5 have mostly withered to one or two successful shows, though that example is due to a shift of focus from podcasting to providing tools for aspiring podcasters (Fireside). Kind of like running the general store in a gold rush town.

Re: We’re Entering the Era of Big Podcasting

#45

Post by 333c »

nautilus12 wrote: post #39

The sad reality is anything that is funded through advertising is going to hit plateaus in the coming years. We've just been oversaturated with it, its become a burning pot for companies to throw money into with no ability to properly attribute it. I can't remember _ever_ buying something as a direct result of advertising.

That isn't the point of (most) advertising. The point is to get the brand or product into your mind and make it familiar. That way, when you are in the market for Product X, you'll think of Brand Y due to their podcast ads.

Re: We’re Entering the Era of Big Podcasting

#46

Post by nerfhammer »

will_pseudonym wrote: post #42
nerfhammer wrote: post #13

Earlier quoted context omitted.

the mechanical cash register sound effect is still used to represent money in media despite the fact that the kids these days have never seen a mechanical cash register and have no reason to be able recognize that sound from real life.

The one that comes to mind for me is the floppy disk icon for Save.

and it's called "floppy" even though they weren't "floppy" anymore!

And we still call "hard drive" that because they weren't floppy even while floppies weren't floppy!

And we call it a "drive" after the tape drive motor from reel-to-reel tape storage!

Re: We’re Entering the Era of Big Podcasting

#47

Post by andrejk »

Gatsky wrote: post #4

One of the things I like most about Podcasts is that they don't overtake my time. They are just interesting enough without being too involving. Games, TV shows and books seem able to really grip my attention and displace everything else including sleep, but podcasts not so much.

I have noticed this as well. I keep a set of "mildly interesting" podcasts for when I want to occupy mind enough to help me fall asleep, usually on airplanes.

Re: We’re Entering the Era of Big Podcasting

#49

Post by hdra »

mijustin wrote: post #3

Has anyone here listened to the newest episode of Startup? https://gimletmedia.com/shows/startup/6nhr5r/our-company-has... Listening to that has made me doubt that we're in the era of "big podcasting." Here's a quote from Alex Blumberg: "Just nine months earlier, we at Gimlet raised a big round of funding, 15 million dollars. The plan was to invest a lot of that into making more shows, hiring more people. We wanted t…

He also mentioned that its hard to compete on cost. The podcast audience is still growing, but its hard to compete on cost when Gimlet's series tend to have very high production values, often involving a team doing research and information gathering for months before releasing a season.

Meanwhile, theres been a lot more big podcast that basically just bank on the personality of the host (e.g. Joe Rogan's) that can pretty much cost nothing to produce, and can churn out episodes after episodes talking about random stuffs.

Bummer though, coz I enjoy Gimlet's model of podcast a lot more.

Re: We’re Entering the Era of Big Podcasting

#50

Post by SomewhatLikely »

zaque1213 wrote: post #27
pcarolan wrote: post #18

We'll know we hit big podcast when they take away the 'skip forward 15 seconds' button. Advertisers will demand this like they did with video.

I'd be interested to see stats on how often people skip over the ads during a podcast. I admit I do occasionally, but most of the time when I'm listening to a podcast I'm simultaneously doing something - like driving, exercising, mowing the lawn - that makes it inconvenient open my phone, navigate to to the app, and press the skip button a few times. Coupled with the fact that the adds are generally not too long, I d…

The next button on my steering wheel maps through bluetooth to skip ahead in my podcast app. So even driving isn't immune.
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