Earlier quoted context omitted.
Hey! Co-inventor of the product (and author of the link) here. The reason that the button isn't on the lid is because that makes the lid uglier and, more importantly, undermines the philosophy behind the UI - which is to keep the device as absolutely simple as possible. The idea came from my partner (Zach Dunham) and was inspired partly by Radiolab's 2008 episode, "Choice" - it's a bit of a deep cut but I recommend l…
> undermines the philosophy behind the UI - which is to keep the device as absolutely simple as possible. But you're not keeping it simple, you're just pretending the complexity doesn't exist. The task still needs to be performed, and you've made it far more difficult.
And, whatever philosophy we bring to the table is really neither here nor there. Our customers (apparently) like our product enough to buy it, and we have really low return rates, and the customer support emails (which I literally respond to 100% of) are almost exclusively positive and outright friendly. But that doesn't mean you have to like the product! And anyway the point of the blog post was to explain how our business works operationally - not to promote (or defend) the product itself.