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Podcast sponsorship revenue continues to fuel NPR’s financial growth

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Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#81

Post by shrikant »

war1025 wrote: post #38
Townley wrote: post #14

Earlier quoted context omitted.

This wasn't the case as recently as a few years ago. I used to listen to the podcast version of Wait Wait Don't Tell Me exclusively, and remember musical interludes that immediately went right back to the show. One time I was driving in the car at just the right time and heard Wait Wait Don't Tell Me on the radio for the first time (as opposed to in podcast form) and was startled that there were ads. Now of course th…

As someone who thinks Wait Wait Don't Tell Me is the absolute worst pile of garbage NPR has ever produced, what do people see in that show? Honest question. Found this review [1] a few years ago and was glad to find I wasn't the only one who couldn't stand that apparently much beloved show. [1] http://www.imnotlaughing.com/index.php/radio/46-wait-waitI

I'm a big fan of WWDTM, because I find it funny. IMHO, it's the second-best podcast I listen to. It's relatively light, doesn't take itself too seriously, doesn't pretend to be a serious quiz, and the guest panelists are good enough in the small doses that's dished out.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#82

Post by yostrovs »

makotech222 wrote: post #29
e1ven wrote: post #4

I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs. But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives. Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support. It's also just much more pleasant to listen to. I…

NPR is corporate propaganda for people who think their above the type of propaganda you see on FOX news. I use to listen religiously for about 3 years, until the 2016 election. The way they talked about the democratic primary, it was very very obvious they were biased towards favoring Hillary. They were telling outright lies about Bernie and his policies. Haven't listened to them since, but I've seen stories about ho…

You didn't notice any other bias from NPR? I listen to it all the time and only for the bias to know what's in the minds of a certain slice of society.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#83

Post by yostrovs »

nabla9 wrote: post #56
nashashmi wrote: post #48

I used to love NPR but then I realized their content is exclusively liberal. Now I am disgusted by how partison they are. It's like if you listen to the news you don't get a fair report on things but a one sided view, mainly those who suffer under conservative government.

It can be argued that large majority of Americans have liberal values. Many of them have non-liberal identity that makes them think they are non-liberal. For example: 61 percent of Americans, 42 percent of Republicans, approve of labor unions 66 percent of Americans think money and wealth should be distributed more evenly. 80 percent of Americans think some corporations don’t pay their fair share of taxes. 78 percent…

Amazingly, when voting time comes, the country tends to appear center right. Could there polls be wrong?

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#84

Post by glenvdb »

masklinn wrote: post #62
glenvdb wrote: post #59

I've been thinking for a while that the podcasting business is ripe for disruption in terms for revenue models. From my understanding, podcast creators have to track down and get potential sponsors to sign on (if you're lucky and already have a big audience maybe they come to you). Then you splice in the audio of their ad into your podcast. Whereas I've thought that an easier model for everyone would be to have an ad…

> I've been thinking for a while that the podcasting business is ripe for disruption in terms for revenue models. Don't worry, your widely known ideas for making podcasts bad have already been considered and implemented. > Perhaps I'm not aware and these models have been tried already? Yes. The former is DI / DAI through podcasting platforms (rather than the more artisanal and self-hosed podcasts, whether it's baked-…

Spotify bought Gimlet? Wow. I haven't listened to podcasts for a while. Sounds like a lot has changed.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#85

Post by acollins1331 »

pembrook wrote: post #51
nitrogen wrote: post #34

Earlier quoted context omitted.

> I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading. It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid. Wow. I am actually amazed at the disingenuousness of that twisted interpretation of what you quoted. People will pay for what they value. The value of media has been utterl…

Show me a single study proving that "ads" are the reason consumers won't pay for journalism anymore and I will 100% change my opinion.

Yeah so social studies based on internet polls aren't science (see parents) and making decisions or drawing conclusions from them is probably worse than going off anecdotal evidence, because at least you aren't confident in how right you are when going that route.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#86

Post by nashashmi »

nabla9 wrote: post #56
nashashmi wrote: post #48

I used to love NPR but then I realized their content is exclusively liberal. Now I am disgusted by how partison they are. It's like if you listen to the news you don't get a fair report on things but a one sided view, mainly those who suffer under conservative government.

It can be argued that large majority of Americans have liberal values. Many of them have non-liberal identity that makes them think they are non-liberal. For example: 61 percent of Americans, 42 percent of Republicans, approve of labor unions 66 percent of Americans think money and wealth should be distributed more evenly. 80 percent of Americans think some corporations don’t pay their fair share of taxes. 78 percent…

So radio should be one-sided? NPR should be partison?

One sided view hurts all people.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#87

Post by NickNameNick »

Dylan16807 wrote: post #67
pembrook wrote: post #28

Earlier quoted context omitted.

> I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading. It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid. Oh, but you will gladly pay for quality, ad-free content, you say? Unfortunately, based on the numbers I've seen at media companies I've freelanced for, this only works out…

> It turns out, a vast majority of people who complain about ads will not put their money where their mouth is. Not quite. If the baseline is that ads can provide enough revenue, and you're specifically paying to remove the ads, then that's a much smaller number. He has what, two ad slots, repeated at start and end? If that's $30 CPM at two per week, that's 26 cents a month. The minimum subscription was $9.95 a month…

I think your tangent is describing youtube red. Assuming all your favorite podcasts are also on youtube.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#88

Post by lr4444lr »

e1ven wrote: post #4

I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs. But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives. Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support. It's also just much more pleasant to listen to. I…

They're government funded, aren't they? Doesn't that mean people playing politics with that funding, pressure to appoint connected people, and editorializing stories that might reflect badly on Congressional members of their oversight committee and budget? Even on the charitable side, aren't a few of their donors largely outsizing most others? Are their workers unionized? I don't think being ad free or nearly so is any guarantor of independence.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#89

Post by homonculus1 »

r00fus wrote: post #39
viburnum wrote: post #16

Earlier quoted context omitted.

I think the main problem with NPR news is they always play dumb. If somebody tells them "2+2=5," they just repeat it, if even it's been proven a lie, even if they've been saying the same lie for 30 years. It's not objectivity, it's just enabling liars.

This problem is not exclusive to NPR.

No, but other outlets also aren't put on a pedestal and given public funding.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#90

Post by mikeash »

pembrook wrote: post #51
nitrogen wrote: post #34

Earlier quoted context omitted.

> I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading. It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid. Wow. I am actually amazed at the disingenuousness of that twisted interpretation of what you quoted. People will pay for what they value. The value of media has been utterl…

Show me a single study proving that "ads" are the reason consumers won't pay for journalism anymore and I will 100% change my opinion.

Anymore? Advertising has been the major source of newspaper revenue forever.
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