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I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading.It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid.
Oh, but you will gladly pay for quality, ad-free content, you say?
Unfortunately, based on the numbers I've seen at media companies I've freelanced for, this only works out for a tiny minority of creators. Unless you are the NYT (housing 1000+ journalists) or Ben Thompson (an outlier with a super high income audience), the number of listeners/readers/etc willing to pay is astonishingly low.
When people say they will pay in surveys, most of them are flat out lying. Here's a recent example:
https://tim.blog/2019/07/11/why-im-stopping-the-fan-supporte...
It turns out, a vast majority of people who complain about ads will not put their money where their mouth is.
I say bravo to NPR for looking out for the sustainability of their excellent work. I happily listen to ads to sustain their content. I have full confidence they will continue to report with the same independence they've always had.