Right now, there's teams of people at companies like Spotify and Stitcher, frantic in front of whiteboards, trying to plan a future for podcasts wherein it will be harder/impossible to skip the ads. First, they have to control the distribution. Then, they have to build the tech, which will obviously involve some kind of DRM. To say that I hope they fail is an understatement. But I know they'll try because in the inte…
- informative
- non-spammy
and with the typical easy to digest Gladwellian narration.
What's egregious about it to my taste is that much like Gladwell's podcasts, it suggests to the audience that is simply the facts and totally fair, while all the questions are very much, "Is AT&T's 5G offering fantastic or awesome? And how long before I can use it?"
For someone literate in the topic it goes beyond the normal "don't let facts get in the way of a good story" that most podcasting falls into and you can hear the AT&T ad guys writing the script. But for the average listener it is just smooth, easy listening that draws you in without you realizing it is paid advertising attempting to win you over for a financial goal.