Right now, there's teams of people at companies like Spotify and Stitcher, frantic in front of whiteboards, trying to plan a future for podcasts wherein it will be harder/impossible to skip the ads. First, they have to control the distribution. Then, they have to build the tech, which will obviously involve some kind of DRM. To say that I hope they fail is an understatement. But I know they'll try because in the inte…
There was a post about NPR raking in ad dollars yesterday, and I've heard in passing that their research team have evaluated DRM before.