Earlier quoted context omitted.
"huge marketing campaign advertising a car that doesn't exist" Perhaps they are trying to gauge the likely success of the car before some final production decisions are made. You do have to wonder how Tesla is going to survive the first surge of practical mass-market electric cars. They definitely are riding some sort of tiger while trying to build out marketshare, technology, infrastructure. My money is on Toyota bu…
Tesla is first to market on a lot of fronts and has the huge first-mover advantage, but you're right, when the competition gets real the easy wins will be over. It has been said -- many times -- that the actual major advantage of Tesla cars is that they get better over time by virtue of their software update process. While many many of the big players (VW, Toyota, Honda, etc.) are going to match specs when it comes t…
Indications:
- Some advertising of the UI and the augmented reality displays: https://www.youtube.com/watch?v=IPjvgXWA78E
- Platform plans: https://arstechnica.com/cars/2019/09/volkswagen-audi-porsche...
- Associations: https://www.automotivelinux.org/announcements/2019/04/08/vol...