It's not like we don't like money. We just don't want to be told how to write the software and what we can do with it. Nobody's willing to pay us to do whatever we want. The only way for us to do whatever we want is to own the software, by making it independently, and releasing it as free/open source software.
Every free software project you can think of was already created by a company as a proprietary product, but was not released as free software/open source. We had to write them on our own time for no money, because companies have never wanted to pay to publish them [and also relinquish control of them].
I still work on projects all the time that would be fantastic to open source, but the company doesn't want to spend the time or money to put it through lawyers, clean up the code, release it, and maintain it for the community. (they are invariably unwilling to release control of their own project to the community at large)
Occasionally a technology group will get buy-in from an SVP that this is a competitive advantage, and a project actually becomes open source, but there's still tons of red tape, and it's still owned by the company. You have to fork it to be able to do anything of your own with it, and then nobody will use your fork.