Earlier quoted context omitted.
There's probably a different cryptocurrency for each user on HN, certainly enough for people to argue over until the end of time. Perhaps it's as simple as this: 1) Make adding a box to pay a website in your crypto easier than adding google analytics or facebook share links. 2) Make buying small amount of your crypto easier than anyone else's crypto. 3) Give lots of your crypto away to as many folks as possible to pu…
https://unlock-protocol.com ;) [disclaimer: I made this!]
100 million dollars to reshape the economics of the web
161–170 of 277 posts
Re: 100 million dollars to reshape the economics of the web
#162Re: 100 million dollars to reshape the economics of the web
#163Earlier quoted context omitted.
This is the same as saying "Define Pornography." You're asking for a bulletproof formula that doesn't exist. That doesn't mean we can't take a pretty good bite out of it. How about this: Any action taken by an individual or organization with the intent of influencing another individual to execute a commercial transaction. No billboards, TV commercials, newspaper advertisements, hyperbolic statements about products. I…
> Any action taken by an individual or organization with the intent of influencing another individual to execute a commercial transaction. That definition pretty much boils down to every interaction between businesses and individuals, ever. Any kind of negotiating or sales or communication..
I know this first hand, I built these systems. The end state is to know and predict everything you do, and then sell you something about it. Whether its a product or an experience or a feeling. That's where it all leads - you lose your agency. Getting rid of online marketing or nudging it one direction or the other won't really change it. You can ban it online outright, but it will persist in another form.
Our entire world economy is based on different groups vying for your attention to monetize, to the point that as we go further, nothing is not monetizable.
It's the Truman show, but everyone is Truman.
Re: 100 million dollars to reshape the economics of the web
#164Earlier quoted context omitted.
I think what you're missing is that discretionary spending is not all spending, and marketing budgets are a percentage of all spending. When I go to CNN.com right now, I see ads for Tide pods and Toyota SUVs. That ad spend came from our supermarket and car payments, which you can't redirect to tipping websites unless you want to stop eating and driving to work. My argument is basically that no web monetization plan t…
It's all just spending though. Tide is trying to get you to pay a little extra for the name brand over the generic. Instead of a Toyota SUV you could have picked up a used beater - or kept driving the car you have for a few more thousand miles. Netflix wants you to shell out extra "discretionary" money to watch some TV shows you don't need to see. And millions of people do it, because they want to. If it cost money t…
If something similar existed for the web it would be great
Re: 100 million dollars to reshape the economics of the web
#165I liked Coinhive but despised that 99% used it for malevolent things. I do like the idea of letting my computer do some proof of work for a few seconds to unlock an article. It's like doing a micro payment with your electricity bill, anonymously and without any setup.
In any world in which work that a browser can do in a few seconds will make any appreciable amount of money, someone can make more money by throwing a server or GPU or dedicated hardware at it, and the browser's few seconds of work stops having value.
Re: 100 million dollars to reshape the economics of the web
#166Earlier quoted context omitted.
I think what you're missing is that discretionary spending is not all spending, and marketing budgets are a percentage of all spending. When I go to CNN.com right now, I see ads for Tide pods and Toyota SUVs. That ad spend came from our supermarket and car payments, which you can't redirect to tipping websites unless you want to stop eating and driving to work. My argument is basically that no web monetization plan t…
General shoutout to anyone who's less lazy than me: has there been any good research on whether or not advertising increases discretionary spending, and if so by how much? The Tide example here makes me feel a little bit weird, because Tide pods in particular are a pretty bad deal for laundry detergent. If people are buying Tide pods instead of generic laundry detergent, it seems to me that the advertising isn't just…
I’m sure there are pretty of studies out there.
Re: 100 million dollars to reshape the economics of the web
#167Earlier quoted context omitted.
I think what you're missing is that discretionary spending is not all spending, and marketing budgets are a percentage of all spending. When I go to CNN.com right now, I see ads for Tide pods and Toyota SUVs. That ad spend came from our supermarket and car payments, which you can't redirect to tipping websites unless you want to stop eating and driving to work. My argument is basically that no web monetization plan t…
General shoutout to anyone who's less lazy than me: has there been any good research on whether or not advertising increases discretionary spending, and if so by how much? The Tide example here makes me feel a little bit weird, because Tide pods in particular are a pretty bad deal for laundry detergent. If people are buying Tide pods instead of generic laundry detergent, it seems to me that the advertising isn't just…
Re: 100 million dollars to reshape the economics of the web
#168Pff. What a great way to kill innovation.
Re: 100 million dollars to reshape the economics of the web
#169It's crazy, that we still do not have something like "Cash" on the internet. A simple, anonymous way to pay 10 cent or so. To use a website or read an article. That would make the world so much better for indie developers. Currently, an indie dev makes orders of magnitude less money per pageview then Google, Facebook and Co. Because those have all that advertising technology and ecosystem that indie devs don't have.…
Re: 100 million dollars to reshape the economics of the web
#170Earlier quoted context omitted.
I'm not sure where you got this idea. Ad-blocking might hurt in some future with hypothetically high enough percentages of traffic. Right now they make ads more effective (marginally). By self selection, a population with relatively low click-rates has removed themselves from having any money spent on them. This helps Google and Advertisers since right now, the volume of available impressions is plenty high, the name…
This sounds completely reasonable to me, and I don't know where it's wrong, but it doesn't square with my experience and I think it's wrong. If this were true, nobody would be getting mad about ad blockers. But both advertisers and publishers (big and small) regularly complain about ad blockers, and even with a relatively small portion of users installing a blocker, multiple journalism sites have started adding paywa…
> maybe it's that impressions actually do matter to revenue in some cases and we haven't completely moved over to conversions yet, or maybe it's that advertising increases consumer spending even without direct conversion rates,
I mean you're right. Branding campaign spend just wants to eat up impressions and don't care much for click or actions. They're a large amount of $$ spent, but they also benefit the least from tracking so they can basically be shown to anyone. Tons of available inventory for them. But there's tons of money in more targeted CPA, CPC ads too.
Disclaimer: I mostly knew things from the RTB angle maybe 3 years ago. I may be out of date with where things are at.