Live data from Hacker News

Another heavily-funded AR headset startup is shutting down

techcrunch.com

41–50 of 118 posts

Re: Another heavily-funded AR headset startup is shutting down

#41
AR seems like one of those things that needs to be executed "perfectly" to work. VR can benefit a bit from suspension of disbelief etc. ...but with AR the real world is harsh :)

But I bet we'll have "the iPhone" of AR doing it right and popping open the market! Someone will sure get lucky betting on it!

Re: Another heavily-funded AR headset startup is shutting down

#42

The most widespread, successful use case AR which I can see currently is AR Filter i.e. snapchat filters and those who copied it. The reason IMO, is most of the users who use snapchat filters wouldn't even know what Augmented Reality is. It is that intuitive use case which can make high-tech get widespread consumer adoption. Looking at the rate at which limited attention, instant gratification apps are conquering mar…

Consumer AR is very, very different from industrial AR. The business case for industrial is huge, I have no idea what the business case is for consumer :P

Now instead of content being constrained to a tiny 2D rectangle - it can now encompass your entire field of view. The world will be overlaid with holograms that everyone can see and interact with.

Re: Another heavily-funded AR headset startup is shutting down

#43

Earlier quoted context omitted.

I'd love it. If I could go to a space where I'm immersed in code, data, paint or sound and could interact with it to create, I'd be all sold on VR. It would provide me with a whole new medium to transfer my thoughts in. But AR? What can I get with it that I can't with a phone? The information speed is near instant to what I need as a human. And what can I get with it that won't be ads?

> If I could go to a space where I'm immersed in code, data, paint or sound and could interact with it to create, I'd be all sold on VR. I'm not saying that wouldn't be cool, but using coding as an example, how much more immersed are you going to be coding in VR as opposed to going into a quite room where no one will disturb you with multiple monitors. The extra immersion is cool, but I don't being slightly more imme…

> The extra immersion is cool, but I don't being slightly more immersed in the way VR provides will lead to any sort of technological revolution.

Well, having access to as many monitors of any size you want without taking up any space in your home or office is a good enough reason for many.

Re: Another heavily-funded AR headset startup is shutting down

#44

I'm suddenly feeling super behind on the news. While I believe I've heard rumors about Apple working on augmented reality, I can't think of any such product announcements coming down the pipeline. > While Apple and Microsoft strain to sell augmented reality as the next major computing platform, Is that accurate? Is Apple putting a lot of effort into selling AR?

Not that I've heard. They have ARKit which is getting decent updates but it seems to be limited to the Pokemon GO / AR measurement tool that ships with iOS -type phone use-cases. Not one of their top priority afaik.

Re: Another heavily-funded AR headset startup is shutting down

#46
post #5

Earlier quoted context omitted.

Except for the fact you spend most of your time in the real world. I can probably think of a million different uses for an AR display. What’s really missing is a good way to interact with that display. Voice recognition and hand gesture recognition need to improve.

Yes, I spend most of my time in real life, which is why the modern equivalent of a pop-up book isn't that interesting to me. AR needs to have its "killer app" to draw me in. It's not there yet. Meanwhile, VR can take me to another world. Games like Thumper, Audioshield and Beat Saber are enough to sell me on a crazy musical experience.

The cool thing about AR is you can think of any single app and it could be a killer app people would pay for.

Imagine eye glasses that allowed you to just "zoom in" by clicking your fingers. Or glasses that seamlessly translate written text into your native language. Or highlighted the path you should take whilst walking to work using GPS navigation. Any of those alone would be compelling products, the cool thing is these are just possible "apps" for an AR device.

Re: Another heavily-funded AR headset startup is shutting down

#47

Earlier quoted context omitted.

I imagine you could just carry around a little keyboard or simply type into any flat surface just as you do now with a phone screen.

Without tactile feedback the hologram keyboards you see in sci-fi movies will feel terrible to use.

I remember when the industry spent 6 years sweating over how to make real buttons emerge from the smartphone display because tapping on a flat glass screen wasn't tactile enough. Eventually someone turned that into a new, faster means of input - swipe style keyboards. Maybe we'll see something similar with AR.

Re: Another heavily-funded AR headset startup is shutting down

#48
post #41

AR seems like one of those things that needs to be executed "perfectly" to work. VR can benefit a bit from suspension of disbelief etc. ...but with AR the real world is harsh :) But I bet we'll have "the iPhone" of AR doing it right and popping open the market! Someone will sure get lucky betting on it!

Apple has the resources, the install base, and (crucially) the data to make it happen.

The "iPhone of AR" is probably going to be an iPhone.

Re: Another heavily-funded AR headset startup is shutting down

#49
post #41

AR seems like one of those things that needs to be executed "perfectly" to work. VR can benefit a bit from suspension of disbelief etc. ...but with AR the real world is harsh :) But I bet we'll have "the iPhone" of AR doing it right and popping open the market! Someone will sure get lucky betting on it!

Apple has the resources, the install base, and (crucially) the data to make it happen. The "iPhone of AR" is probably going to be an iPhone.

It always seems like incumbents have it all (resources, distribution, talent, etc) until they don't. For ex, the "iPhone" theoretically should have come from Nokia by that logic. AR particularly requires truly novel innovations for it to work in mass-market. There might be niche-cases that work for AR (studio/arcade games, sports tech) before the mass market use-cases.

Re: Another heavily-funded AR headset startup is shutting down

#50

Earlier quoted context omitted.

Consumer AR is very, very different from industrial AR. The business case for industrial is huge, I have no idea what the business case is for consumer :P

Now instead of content being constrained to a tiny 2D rectangle - it can now encompass your entire field of view. The world will be overlaid with holograms that everyone can see and interact with.

This video always comes to mind:

https://www.youtube.com/watch?v=YJg02ivYzSs

Post reply on HN