But I bet we'll have "the iPhone" of AR doing it right and popping open the market! Someone will sure get lucky betting on it!
Another heavily-funded AR headset startup is shutting down
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Re: Another heavily-funded AR headset startup is shutting down
#42The most widespread, successful use case AR which I can see currently is AR Filter i.e. snapchat filters and those who copied it. The reason IMO, is most of the users who use snapchat filters wouldn't even know what Augmented Reality is. It is that intuitive use case which can make high-tech get widespread consumer adoption. Looking at the rate at which limited attention, instant gratification apps are conquering mar…
Consumer AR is very, very different from industrial AR. The business case for industrial is huge, I have no idea what the business case is for consumer :P
Re: Another heavily-funded AR headset startup is shutting down
#43Earlier quoted context omitted.
I'd love it. If I could go to a space where I'm immersed in code, data, paint or sound and could interact with it to create, I'd be all sold on VR. It would provide me with a whole new medium to transfer my thoughts in. But AR? What can I get with it that I can't with a phone? The information speed is near instant to what I need as a human. And what can I get with it that won't be ads?
> If I could go to a space where I'm immersed in code, data, paint or sound and could interact with it to create, I'd be all sold on VR. I'm not saying that wouldn't be cool, but using coding as an example, how much more immersed are you going to be coding in VR as opposed to going into a quite room where no one will disturb you with multiple monitors. The extra immersion is cool, but I don't being slightly more imme…
Well, having access to as many monitors of any size you want without taking up any space in your home or office is a good enough reason for many.
Re: Another heavily-funded AR headset startup is shutting down
#44I'm suddenly feeling super behind on the news. While I believe I've heard rumors about Apple working on augmented reality, I can't think of any such product announcements coming down the pipeline. > While Apple and Microsoft strain to sell augmented reality as the next major computing platform, Is that accurate? Is Apple putting a lot of effort into selling AR?
Re: Another heavily-funded AR headset startup is shutting down
#45Re: Another heavily-funded AR headset startup is shutting down
#46Earlier quoted context omitted.
Except for the fact you spend most of your time in the real world. I can probably think of a million different uses for an AR display. What’s really missing is a good way to interact with that display. Voice recognition and hand gesture recognition need to improve.
Yes, I spend most of my time in real life, which is why the modern equivalent of a pop-up book isn't that interesting to me. AR needs to have its "killer app" to draw me in. It's not there yet. Meanwhile, VR can take me to another world. Games like Thumper, Audioshield and Beat Saber are enough to sell me on a crazy musical experience.
Imagine eye glasses that allowed you to just "zoom in" by clicking your fingers. Or glasses that seamlessly translate written text into your native language. Or highlighted the path you should take whilst walking to work using GPS navigation. Any of those alone would be compelling products, the cool thing is these are just possible "apps" for an AR device.
Re: Another heavily-funded AR headset startup is shutting down
#47Earlier quoted context omitted.
I imagine you could just carry around a little keyboard or simply type into any flat surface just as you do now with a phone screen.
Without tactile feedback the hologram keyboards you see in sci-fi movies will feel terrible to use.
Re: Another heavily-funded AR headset startup is shutting down
#48AR seems like one of those things that needs to be executed "perfectly" to work. VR can benefit a bit from suspension of disbelief etc. ...but with AR the real world is harsh :) But I bet we'll have "the iPhone" of AR doing it right and popping open the market! Someone will sure get lucky betting on it!
The "iPhone of AR" is probably going to be an iPhone.
Re: Another heavily-funded AR headset startup is shutting down
#49AR seems like one of those things that needs to be executed "perfectly" to work. VR can benefit a bit from suspension of disbelief etc. ...but with AR the real world is harsh :) But I bet we'll have "the iPhone" of AR doing it right and popping open the market! Someone will sure get lucky betting on it!
Apple has the resources, the install base, and (crucially) the data to make it happen. The "iPhone of AR" is probably going to be an iPhone.
Re: Another heavily-funded AR headset startup is shutting down
#50Earlier quoted context omitted.
Consumer AR is very, very different from industrial AR. The business case for industrial is huge, I have no idea what the business case is for consumer :P
Now instead of content being constrained to a tiny 2D rectangle - it can now encompass your entire field of view. The world will be overlaid with holograms that everyone can see and interact with.