Earlier quoted context omitted.
It’s exactly the same reason people pay for fashion. The clothes don’t provide practical benefit, yet people still pay 100x more for branding. And you can’t hack this because these are multiplayer games.
Fashion smells like classism to me. I don't see anyone below a certain tax bracket playing the fashion game. Fortnite has already become kind of classist, with the well-off kids bullying people who don't gamble their parent's money for skins. I think the whole system is name-brand evil.
I grew up in lower middle class area and i saw it A LOT. To me it seems less like classism and more tribal or human nature.
Unless by certain tax bracket you mean poverty in which case yeah _maybe_ fashion stops mattering then, but I don't have any experience with that.