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I launched 06-10 and constantly feel helpless and lost. What advice do you have?

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Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?

#41
post #37

What kind of visitor numbers/member numbers are you getting? Do you know where people are finding the site?

I get an average of 3000 visitors a month and have 148 registered users, of which 60 or so are family and friends. Most of the traffic generated has come from Google Adwords and testing ads for the embassy section. Next up is google organic, again, mostly for the embassy section. The rest are referrals from blogs/forums mainly to the Travel News section.

Are people responding well to it in forums? Do you find users promote it among friends?

Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?

#42
post #41

Earlier quoted context omitted.

I get an average of 3000 visitors a month and have 148 registered users, of which 60 or so are family and friends. Most of the traffic generated has come from Google Adwords and testing ads for the embassy section. Next up is google organic, again, mostly for the embassy section. The rest are referrals from blogs/forums mainly to the Travel News section.

Are people responding well to it in forums? Do you find users promote it among friends?

The articles get a decent response. Activity usually lasts 2-3 days but the users only click on other articles from there and then bounce.

There isn't a lot of promotion as most people view this as something they might use while traveling as opposed to adding content in the city they already reside in. And, thus, there is very little word of mouth.

I have seen some people join from marketing efforts, especially people who are leaving for a trip, but end up not using the site. I have a rough idea as to why (usability) but it is not concrete enough for a radical change

Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?

#43

Earlier quoted context omitted.

Why not become that travel agent yourself? This might be a longer-term goal.

I have thought about this, but that is a very very long term goal. I can't juggle too many balls and have to create income off whatever I have first before I go into growth. But, frankly, yes, a lot of my close friends have suggested I jump ship to that career because of my passion for travel.

If you say that travel is your passion, then I bet you could do a great job at it and figure out how to innovate and disrupt that industry.

Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?

#44
Go about emailing some prominent travel bloggers from communities like bootsnall, (like the families going across the world, etc.) and then try to give them some sort of incentive to update your site, and then talk about it on their blog. Use some way to integrate with a few that are influential (even if you have to pay them) and hope that it catches on in that community.

Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?

#45

Go about emailing some prominent travel bloggers from communities like bootsnall, (like the families going across the world, etc.) and then try to give them some sort of incentive to update your site, and then talk about it on their blog. Use some way to integrate with a few that are influential (even if you have to pay them) and hope that it catches on in that community.

interesting idea .... i will def look into it

Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?

#46
If you're 100% serious about this and "nothing left over" means you can still afford to then travel. Seriously. The cost of living in, say, South-East Asia isn't high. And your core customer base is sitting in the computer room in a hostel somewhere, looking for things to do and looking to share their experiences with others. Probably a carefully placed sticker will catch their eye. Or they'll be chatting to you at about all the places they've visited anyway. Maybe the hostel themselves will be so pleased at being listed on your website they'll stick up a "rated on QTripper.com" sign in reception. Don't underestimate the power of offline marketing.

Of course the cheap way to start off is going door to door in all the hostels in your own home city, assuming people travel there.

In terms of beefing up content, which apart from facts and figures your site currently lacks, checkout Wikitravel (CC-sharealike licensed) as a possible source for data if you haven't already. Even if it's just a temporary solution to your lack of content in many parts of the world it's a solution to the chicken-and-egg problem I think you're struggling with. Wikitravel bootstrapped by starting their country pages off with Wikipedia articles, incidentally.

To get more money coming in, improve your deal titles - "Lightweight travel laptop at bargain price" probably works better that "Acer modelnumber...." which just looks like a generic irrelevant ad. Have you looked at programs like Hostelworld. Can't imagine the commissions being huge - but it's establishing the usefulness of your site as a hub for useful travel links some of which happen to pay you.

Encourage and incentivise signup. Is your "Sign Up" button to QT-ly clever for its own good? Low signup rates suggest maybe. It's not really clear what you get for filling in all these boxes, especially when you can leave comments without it, and there are no calls to action to encourage you to "get your own travel ranking" or "recommend your favourite restaraunts in Prague" on the relevant sub-pages when I might want to register

Love it or loathe it, Facebook Connect seems to be the way forward for this sort of thing too, so that Bob can tell your site visitors and all 300 of his friends he's just found a really sweet hostel in Kota Kinablu. Probably one or two of the friends met him in the hostel back in Kuching and are doing a bit of travelling themselves...

I may have rambled on a bit here but I did consider doing something similar in the past.

Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?

#47

If you're 100% serious about this and "nothing left over" means you can still afford to then travel. Seriously. The cost of living in, say, South-East Asia isn't high. And your core customer base is sitting in the computer room in a hostel somewhere, looking for things to do and looking to share their experiences with others. Probably a carefully placed sticker will catch their eye. Or they'll be chatting to you at a…

It's funny that you mention this, because this is what I did this last year. I spent Dec 09 - July 10 traveling all around Argentina, Uruguay, Brazil, and South Africa. I handed out well over 500 business cards and would spark up conversations all the time.

It worked, but then quickly died out. The problem is that unlike most other niches, people don't travel all the time and are too lazy to add content about their own home location.

I am trying to use the Wiki as much as I can to give a more graphic interpretation of their data, yes. And I can see what you mean on the titles. I was making them that way for organic searches, but realistically I can't compete with all the deal sites and shopping sites. Very good point.

You are 100% right on the FB connect. There is no escaping FB and the like buttons thrown around everywhere.

If you considered something similar in the past, do you like where I have ended up? Would you be interested in joining?

Ahh, I will look to see if there are any hostels around here. i'm sure there MUST be, but who really knows until you look. I know Boston has 1 or 2 for the entire city (not where I live)

Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?

#50
post #49

Have you tried getting mentioned on travel blogs? Try looking specifically at the ones targeting backpackers.

Yes, i've been rather successful at getting reviews for the project on some travel blogs, which did produce some results, but died out over time.
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