What kind of visitor numbers/member numbers are you getting? Do you know where people are finding the site?
I get an average of 3000 visitors a month and have 148 registered users, of which 60 or so are family and friends. Most of the traffic generated has come from Google Adwords and testing ads for the embassy section. Next up is google organic, again, mostly for the embassy section. The rest are referrals from blogs/forums mainly to the Travel News section.
I launched 06-10 and constantly feel helpless and lost. What advice do you have?
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Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#42Earlier quoted context omitted.
I get an average of 3000 visitors a month and have 148 registered users, of which 60 or so are family and friends. Most of the traffic generated has come from Google Adwords and testing ads for the embassy section. Next up is google organic, again, mostly for the embassy section. The rest are referrals from blogs/forums mainly to the Travel News section.
Are people responding well to it in forums? Do you find users promote it among friends?
There isn't a lot of promotion as most people view this as something they might use while traveling as opposed to adding content in the city they already reside in. And, thus, there is very little word of mouth.
I have seen some people join from marketing efforts, especially people who are leaving for a trip, but end up not using the site. I have a rough idea as to why (usability) but it is not concrete enough for a radical change
Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#43Earlier quoted context omitted.
Why not become that travel agent yourself? This might be a longer-term goal.
I have thought about this, but that is a very very long term goal. I can't juggle too many balls and have to create income off whatever I have first before I go into growth. But, frankly, yes, a lot of my close friends have suggested I jump ship to that career because of my passion for travel.
Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#44Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#45Go about emailing some prominent travel bloggers from communities like bootsnall, (like the families going across the world, etc.) and then try to give them some sort of incentive to update your site, and then talk about it on their blog. Use some way to integrate with a few that are influential (even if you have to pay them) and hope that it catches on in that community.
Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#46Of course the cheap way to start off is going door to door in all the hostels in your own home city, assuming people travel there.
In terms of beefing up content, which apart from facts and figures your site currently lacks, checkout Wikitravel (CC-sharealike licensed) as a possible source for data if you haven't already. Even if it's just a temporary solution to your lack of content in many parts of the world it's a solution to the chicken-and-egg problem I think you're struggling with. Wikitravel bootstrapped by starting their country pages off with Wikipedia articles, incidentally.
To get more money coming in, improve your deal titles - "Lightweight travel laptop at bargain price" probably works better that "Acer modelnumber...." which just looks like a generic irrelevant ad. Have you looked at programs like Hostelworld. Can't imagine the commissions being huge - but it's establishing the usefulness of your site as a hub for useful travel links some of which happen to pay you.
Encourage and incentivise signup. Is your "Sign Up" button to QT-ly clever for its own good? Low signup rates suggest maybe. It's not really clear what you get for filling in all these boxes, especially when you can leave comments without it, and there are no calls to action to encourage you to "get your own travel ranking" or "recommend your favourite restaraunts in Prague" on the relevant sub-pages when I might want to register
Love it or loathe it, Facebook Connect seems to be the way forward for this sort of thing too, so that Bob can tell your site visitors and all 300 of his friends he's just found a really sweet hostel in Kota Kinablu. Probably one or two of the friends met him in the hostel back in Kuching and are doing a bit of travelling themselves...
I may have rambled on a bit here but I did consider doing something similar in the past.
Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#47If you're 100% serious about this and "nothing left over" means you can still afford to then travel. Seriously. The cost of living in, say, South-East Asia isn't high. And your core customer base is sitting in the computer room in a hostel somewhere, looking for things to do and looking to share their experiences with others. Probably a carefully placed sticker will catch their eye. Or they'll be chatting to you at a…
It worked, but then quickly died out. The problem is that unlike most other niches, people don't travel all the time and are too lazy to add content about their own home location.
I am trying to use the Wiki as much as I can to give a more graphic interpretation of their data, yes. And I can see what you mean on the titles. I was making them that way for organic searches, but realistically I can't compete with all the deal sites and shopping sites. Very good point.
You are 100% right on the FB connect. There is no escaping FB and the like buttons thrown around everywhere.
If you considered something similar in the past, do you like where I have ended up? Would you be interested in joining?
Ahh, I will look to see if there are any hostels around here. i'm sure there MUST be, but who really knows until you look. I know Boston has 1 or 2 for the entire city (not where I live)
Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#48Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#49Re: I launched 06-10 and constantly feel helpless and lost. What advice do you have?
#50Have you tried getting mentioned on travel blogs? Try looking specifically at the ones targeting backpackers.