"Lego has become the world’s largest toymaker by sales..." Had no idea they'd grown that much. Mattel used to be on top. Apparently Lego passed them around 2014. The movie tie-ins seem to have done it. Even though Barbie had her screen moments in one of the Toy Story movies.
Lego to open 160 new stores as other toy retailers suffer
61–70 of 155 posts
Re: Lego to open 160 new stores as other toy retailers suffer
#62Lego is becoming more and more of a scumbag company. First hit this year was that they sued a small Lego shop in Frankfurt called "Held der Steine". His logo was a standing brick, but it could have been any brick, no Lego logo was seen or whatnot. They sued him for infringement of their trademarks anyway. That gave quite a huge media wave, I think the video of "Held der Steine" on YouTube where he lays out what happe…
Not only the model quality, but the Lego bricks themselves are pretty disappointing too. If you drop a normal brick on a hard floor the brick is likely to shatter. More models have special parts with narrow waist sections that easily snap. The c-shaped grips that hold poles either warp or snap and become useless. More and more sets come with stickers rather than printing the pattern onto the bricks like they used to…
Are they really like that nowadays?
When I was a child they were near indestructible.
Re: Lego to open 160 new stores as other toy retailers suffer
#63IMO LEGO thrives thanks to their relentless focus on product quality. The phrase "det bedste ir ikke for godt" (roughly "only the best is good enough") has a long history in the company. The fact that they have been able to thrive like this in a market with many competitors cloning their product is a a testament to their product quality and related brand strength. If you've used and compared the various brands in thi…
What all stories people tell themselves to shell out wads of dough on bullshit no one asked for. Apple and every other luxury brand in the world makes use of this story telling subset of the population as an external evangelizing church to keep the dogma flowing.
I have a bunch of Lego from decades ago that I am slowly offloading to kids of family and friends. I never bought any of my sets with this bonus usecase in mind caring about plastic quality or lifespan . I bought them because I like building stuff.
Re: Lego to open 160 new stores as other toy retailers suffer
#64IMO LEGO thrives thanks to their relentless focus on product quality. The phrase "det bedste ir ikke for godt" (roughly "only the best is good enough") has a long history in the company. The fact that they have been able to thrive like this in a market with many competitors cloning their product is a a testament to their product quality and related brand strength. If you've used and compared the various brands in thi…
> IMO LEGO thrives thanks to their relentless focus on product quality. I'm sure that doesn't hurt, but these days LEGO thrives because of their relentless promotional brand tie-ins. It's not just LEGO anymore. It's LEGO Star Wars, LEGO Batman, LEGO Harry Potter, LEGO Disney's Frozen, LEGO Toy Story 4, and so on.
I was only about some plastic bricks, ecommerce would suffice. I really think it is the kind of fantasy/DIY/inspiration that you only get from direct experience.
LEGO is the new hardware store.
Re: Lego to open 160 new stores as other toy retailers suffer
#65Earlier quoted context omitted.
I read this, believed it, and repeated it to a friend in a Lego store. My friend then pointed out that there are tons of models with guns and many other weapons. I think the actual policy is that their original nonlicensed models don't feature modern day guns or military vehicles, but they are totally fine making models with guns and weapons of war so long as they are from the fantasy world or they are not modern.
pfft. Built any “City” theme sets lately? All the police minifigs pack pretty realistic-looking semi-autos.
Re: Lego to open 160 new stores as other toy retailers suffer
#66Earlier quoted context omitted.
I read this, believed it, and repeated it to a friend in a Lego store. My friend then pointed out that there are tons of models with guns and many other weapons. I think the actual policy is that their original nonlicensed models don't feature modern day guns or military vehicles, but they are totally fine making models with guns and weapons of war so long as they are from the fantasy world or they are not modern.
pfft. Built any “City” theme sets lately? All the police minifigs pack pretty realistic-looking semi-autos.
Typical police equipment are handcuffs, megaphones, walkie-talkies, traffic paddles and coffee cups. The criminals might carry gold, banknotes, dynamite or crowbars and other tools.
The most gun-like thing in current sets is the huge net shooter (larger than a minifig and not portable at all) that really isn’t very gun-like at all.
Not even the minifig prints include suggestions of guns.
Re: Lego to open 160 new stores as other toy retailers suffer
#67IMO LEGO thrives thanks to their relentless focus on product quality. The phrase "det bedste ir ikke for godt" (roughly "only the best is good enough") has a long history in the company. The fact that they have been able to thrive like this in a market with many competitors cloning their product is a a testament to their product quality and related brand strength. If you've used and compared the various brands in thi…
> best plastic and tightest tolerances What all stories people tell themselves to shell out wads of dough on bullshit no one asked for. Apple and every other luxury brand in the world makes use of this story telling subset of the population as an external evangelizing church to keep the dogma flowing. I have a bunch of Lego from decades ago that I am slowly offloading to kids of family and friends. I never bought any…
It's almost like consumers aren't basing their decisions on random dogma.
Re: Lego to open 160 new stores as other toy retailers suffer
#68IMO LEGO thrives thanks to their relentless focus on product quality. The phrase "det bedste ir ikke for godt" (roughly "only the best is good enough") has a long history in the company. The fact that they have been able to thrive like this in a market with many competitors cloning their product is a a testament to their product quality and related brand strength. If you've used and compared the various brands in thi…
> best plastic and tightest tolerances What all stories people tell themselves to shell out wads of dough on bullshit no one asked for. Apple and every other luxury brand in the world makes use of this story telling subset of the population as an external evangelizing church to keep the dogma flowing. I have a bunch of Lego from decades ago that I am slowly offloading to kids of family and friends. I never bought any…
> I have a bunch of Lego from decades ago that I am slowly offloading to kids of family and friends
Surely even you have to admit that the engineering quality is what allows you to be able to hand down those bricks?
Re: Lego to open 160 new stores as other toy retailers suffer
#69Lego is becoming more and more of a scumbag company. First hit this year was that they sued a small Lego shop in Frankfurt called "Held der Steine". His logo was a standing brick, but it could have been any brick, no Lego logo was seen or whatnot. They sued him for infringement of their trademarks anyway. That gave quite a huge media wave, I think the video of "Held der Steine" on YouTube where he lays out what happe…
The story about "Held der Steine" looked to me like an attorney going too far. Stupid move, stupid shitstorm ensues. The design of the classical Lego minifigure OTOH is protected. It's completely legal and understandable to go after copies of that. But with "Bluebrixx", I'm not so sure if this is all. There might be more about that. Look for example at this page: https://www.bluebrixx.com/de/bluebrixxspecials/scifi T…
I'm with you on that, but can you really protect designs like these?
Obviously they are trying hard to sail around paying licensing fees which I can understand and don't really see a problem with.
Paying those licensing fees is mainly for marketing reasons and if you want to keep marketing costs low I see no problem in selling a "classical ambulance" instead of "Ecto-1 from Ghostbusters".
Re: Lego to open 160 new stores as other toy retailers suffer
#70Earlier quoted context omitted.
> best plastic and tightest tolerances What all stories people tell themselves to shell out wads of dough on bullshit no one asked for. Apple and every other luxury brand in the world makes use of this story telling subset of the population as an external evangelizing church to keep the dogma flowing. I have a bunch of Lego from decades ago that I am slowly offloading to kids of family and friends. I never bought any…
You come off really, really salty in that opening paragraph. > I have a bunch of Lego from decades ago that I am slowly offloading to kids of family and friends Surely even you have to admit that the engineering quality is what allows you to be able to hand down those bricks?