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Lego to open 160 new stores as other toy retailers suffer

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21–30 of 155 posts

Re: Lego to open 160 new stores as other toy retailers suffer

#21

Earlier quoted context omitted.

As a parent whos been buying various blocks over the last decade I think the main advantage lego has is the level of quality. When the characters we wanted were with other companies I would maybe buy a few but they never stuck together quite right, or would break too easily. So I wouldnt buy more, or if i did it was just the character and not the set.

Absolutely. We have a bunch of Megabloks mixed in with our Legos and I can separate them even without looking. The difference in tolerances is pretty interesting.

I seem to recall a post on the front page of HN discussing the incredible tolerances they achieve, at an almost unthinkable scale.

You can buy Lego blocks anywhere in the world, and they click perfectly with Lego blocks purchased anywhere else in the world, and purchased at just about any time in the past or present.

Re: Lego to open 160 new stores as other toy retailers suffer

#22
post #5

"Lego has become the world’s largest toymaker by sales..." Had no idea they'd grown that much. Mattel used to be on top. Apparently Lego passed them around 2014. The movie tie-ins seem to have done it. Even though Barbie had her screen moments in one of the Toy Story movies.

Lego is also widely (and IMHO not incorrectly) viewed as "educational" in a way that virtually all the branded crap sold by Mattel & co is not. And who buys most toys? Parents, not kids themselves.

Lego can be quite educational. They make robotics kits for kids that include lesson plans for educators.

Re: Lego to open 160 new stores as other toy retailers suffer

#24
IMO LEGO thrives thanks to their relentless focus on product quality. The phrase "det bedste ir ikke for godt" (roughly "only the best is good enough") has a long history in the company. The fact that they have been able to thrive like this in a market with many competitors cloning their product is a a testament to their product quality and related brand strength.

If you've used and compared the various brands in this space, you'll be familiar with the quality variations. LEGO has put immense engineering effort into having the best plastic and tightest tolerances in the industry, and I can really feel the difference when building.

Here's one example comparing some of the clone brands to LEGO's own products:

https://uploads.brickset.com/docs/clonebrands_v1.7.pdf

Other brands do continue to improve, and there are many companies out there that make very nice building toys, but LEGO has done a nice job making sure that everything they ship is of good quality.

Re: Lego to open 160 new stores as other toy retailers suffer

#25

Earlier quoted context omitted.

Lego is also widely (and IMHO not incorrectly) viewed as "educational" in a way that virtually all the branded crap sold by Mattel & co is not. And who buys most toys? Parents, not kids themselves.

Sad that legos were/are traditionally thought of as boy toys and a generation of women grew up without them. It's basically what happened with computers too. Many of the most important early computer pioneers were women

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Re: Lego to open 160 new stores as other toy retailers suffer

#27

IMO LEGO thrives thanks to their relentless focus on product quality. The phrase "det bedste ir ikke for godt" (roughly "only the best is good enough") has a long history in the company. The fact that they have been able to thrive like this in a market with many competitors cloning their product is a a testament to their product quality and related brand strength. If you've used and compared the various brands in thi…

> IMO LEGO thrives thanks to their relentless focus on product quality.

This makes no sense, otherwise only things that are high quality would survive. Everything proves otherwise.

Lego works because it is so versatile.

Re: Lego to open 160 new stores as other toy retailers suffer

#28

IMO LEGO thrives thanks to their relentless focus on product quality. The phrase "det bedste ir ikke for godt" (roughly "only the best is good enough") has a long history in the company. The fact that they have been able to thrive like this in a market with many competitors cloning their product is a a testament to their product quality and related brand strength. If you've used and compared the various brands in thi…

> IMO LEGO thrives thanks to their relentless focus on product quality. This makes no sense, otherwise only things that are high quality would survive. Everything proves otherwise. Lego works because it is so versatile.

I'm not saying nothing else survives. Mega Bloks have been around for 30 years and are still filling their market niche well as far as I know. I'm simply saying that quality has been what sets LEGO apart from its competitors. They make great products and target wealthier populations. Their prices (and likely also margins) are higher than their competitors. They're basically the Apple of toys.

Re: Lego to open 160 new stores as other toy retailers suffer

#29
post #22

Earlier quoted context omitted.

Lego is also widely (and IMHO not incorrectly) viewed as "educational" in a way that virtually all the branded crap sold by Mattel & co is not. And who buys most toys? Parents, not kids themselves.

Lego can be quite educational. They make robotics kits for kids that include lesson plans for educators.

I think the normal sets already encourage creativity and some engineering, kids learn e.g. towers have to be larger at the base so they don't topple.

Re: Lego to open 160 new stores as other toy retailers suffer

#30
post #26

Toys 'R Us used to sell Legos at a roughly 10% markup over MSRP. I always wondered how they got away with this. And I am glad Toys 'R Us are gone.

Toys R Us charged higher prices because they were offering a shopping destination, something closer to Disneyland than Walmart. Their customers knew their prices were higher but shopped there for the experience. They didn’t last forever, but they did last much longer than their competitors like KB and Playco that had lower prices but a more ordinary shopping experience.
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