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Lego to open 160 new stores as other toy retailers suffer

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Re: Lego to open 160 new stores as other toy retailers suffer

#11
post #5

"Lego has become the world’s largest toymaker by sales..." Had no idea they'd grown that much. Mattel used to be on top. Apparently Lego passed them around 2014. The movie tie-ins seem to have done it. Even though Barbie had her screen moments in one of the Toy Story movies.

Lego is also widely (and IMHO not incorrectly) viewed as "educational" in a way that virtually all the branded crap sold by Mattel & co is not. And who buys most toys? Parents, not kids themselves.

Re: Lego to open 160 new stores as other toy retailers suffer

#12
post #8

Lego is a really cool company. One fun fact: At least the "techy" parts don't have assigned desks. They're also investing in cool new tech, like compostable lego (of course, no easy feat given the requirements on durability). It's also extremely test/research driven. (source: a friend who works there)

> At least the "techy" parts don't have assigned desks.

Can’t tell if you think that’s a good thing or you’re being sarcastic?

Re: Lego to open 160 new stores as other toy retailers suffer

#13
post #10
post #5

"Lego has become the world’s largest toymaker by sales..." Had no idea they'd grown that much. Mattel used to be on top. Apparently Lego passed them around 2014. The movie tie-ins seem to have done it. Even though Barbie had her screen moments in one of the Toy Story movies.

I'm pretty sure that's they're main advantage over other toy block companies now that their patent has expired. (It might have more info in the article but I don't know because the paywall.)

As a parent whos been buying various blocks over the last decade I think the main advantage lego has is the level of quality.

When the characters we wanted were with other companies I would maybe buy a few but they never stuck together quite right, or would break too easily. So I wouldnt buy more, or if i did it was just the character and not the set.

Re: Lego to open 160 new stores as other toy retailers suffer

#14
post #8

Lego is a really cool company. One fun fact: At least the "techy" parts don't have assigned desks. They're also investing in cool new tech, like compostable lego (of course, no easy feat given the requirements on durability). It's also extremely test/research driven. (source: a friend who works there)

> At least the "techy" parts don't have assigned desks. Can’t tell if you think that’s a good thing or you’re being sarcastic?

I personally loved the office I worked in with no assigned desks. We didn't even do work on personal computers. (We had pair programming stations)

To each their own of course. Not everyone has to like working at every company. I've never been unhappier than when I was in my own personal office.

Re: Lego to open 160 new stores as other toy retailers suffer

#15
There's also a chain of unofficial Lego-only stores, with new and used items, called "Bricks and Minifigs":

https://bricksandminifigs.com/

Noticed their Concord, CA (east Bay area) store from the highway a while back, and while I haven't been inside yet, was surprised to see they've got 20+ locations in the US and Canada.

Re: Lego to open 160 new stores as other toy retailers suffer

#16
post #10

Earlier quoted context omitted.

I'm pretty sure that's they're main advantage over other toy block companies now that their patent has expired. (It might have more info in the article but I don't know because the paywall.)

As a parent whos been buying various blocks over the last decade I think the main advantage lego has is the level of quality. When the characters we wanted were with other companies I would maybe buy a few but they never stuck together quite right, or would break too easily. So I wouldnt buy more, or if i did it was just the character and not the set.

Lego has an extremely low manufacturing tolerance which makes it very expensive to produce, but also is responsible for the quality you see. Most people wouldn’t assume such precision manufacturing goes into something that’s sold as a toy.

Re: Lego to open 160 new stores as other toy retailers suffer

#17
Here in NZ we are about to get our very first Lego shop

https://www.newshub.co.nz/home/money/2019/07/lego-store-comi...

which luckily for me, is a 5 minute walk away from my work! Earlier this year my son (8) and I really enjoyed watching the Australian Lego Masters TV competition. https://www.thebrickman.com/lego-masters-australia/

Re: Lego to open 160 new stores as other toy retailers suffer

#18
post #10

Earlier quoted context omitted.

I'm pretty sure that's they're main advantage over other toy block companies now that their patent has expired. (It might have more info in the article but I don't know because the paywall.)

As a parent whos been buying various blocks over the last decade I think the main advantage lego has is the level of quality. When the characters we wanted were with other companies I would maybe buy a few but they never stuck together quite right, or would break too easily. So I wouldnt buy more, or if i did it was just the character and not the set.

Absolutely. We have a bunch of Megabloks mixed in with our Legos and I can separate them even without looking. The difference in tolerances is pretty interesting.

Re: Lego to open 160 new stores as other toy retailers suffer

#19
post #17

Here in NZ we are about to get our very first Lego shop https://www.newshub.co.nz/home/money/2019/07/lego-store-comi... which luckily for me, is a 5 minute walk away from my work! Earlier this year my son (8) and I really enjoyed watching the Australian Lego Masters TV competition. https://www.thebrickman.com/lego-masters-australia/

That ability for adults and children to share in the fun has got to be part of their success; that and customers that potentially never grow out of the product.

Re: Lego to open 160 new stores as other toy retailers suffer

#20
post #5

"Lego has become the world’s largest toymaker by sales..." Had no idea they'd grown that much. Mattel used to be on top. Apparently Lego passed them around 2014. The movie tie-ins seem to have done it. Even though Barbie had her screen moments in one of the Toy Story movies.

Lego is also widely (and IMHO not incorrectly) viewed as "educational" in a way that virtually all the branded crap sold by Mattel & co is not. And who buys most toys? Parents, not kids themselves.

Sad that legos were/are traditionally thought of as boy toys and a generation of women grew up without them. It's basically what happened with computers too. Many of the most important early computer pioneers were women
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