Targeted ads are already a serious leak of information. If somebody looks over my shoulder and sees the ads presented to me, they can infer things about me. Also, if a malicious actor targets an ad to a group of people, and some of these people buy the advertised items, then the actor can infer things about those people not necessarily related to the items sold.
if someone looked over your shoulder and saw you browsing HN they could infer things too
Google’s GDPR Workaround
551–560 of 629 posts
Re: Google’s GDPR Workaround
#552Earlier quoted context omitted.
I don't think the EU, or consumers in general, are terribly interested in "compromising" with the ad-tech industry.
Not that I support the ad-tech industry, but those consumers probably are interested in having their favorite websites being kept alive. Which implies that they might indeed be interested in "compromising" with ad-tech industry.
Re: Google’s GDPR Workaround
#553Earlier quoted context omitted.
As a thought experiment, let’s replace “really hot” with “poison”. Do you think it’s reasonable to blame the customer for inadvertently drinking poisonous coffee from a chain when all other chains sell poison-free coffee? What if it comes with instructions like “just wait 20 minutes and the poison will evaporate”—does this sufficiently clear the company in your view? How is unusually hot temperature significantly dif…
That’s not a valid analogy, since it’s pretty obvious when something is very hot or not, which is not the case with poison.
Re: Google’s GDPR Workaround
#554Earlier quoted context omitted.
> Why would it matter that the bidders are able to match up the IDs with each other, aren't they all receiving the same profile anyway? I would guess that yes, they're all receiving – _from Google_ – the "same profile" but they also are collecting additional info that they can then share with each other and, because they can match profiles exactly, they can access each other's info about specific people. > Wouldn't p…
If it's the different advertisers who are going to share info, then why aren't they responsible for their own adherence to GDPR, rather than Google?
Re: Google’s GDPR Workaround
#555Earlier quoted context omitted.
> Surely the cleverest engineers to walk the planet can come up with a new way of making money that doesn’t involve psychological manipulation. If they could, they would've already done so. One of the things "the cleverest engineers to walk the planet" would probably need to do is to increase consumers willingness to pay for good content by a factor of ~10 for e.g. online newspapers with quality journalism to be prof…
Not that I think their proposition is better but the Brave people particularly are trying to push a different model with their attention token scheme, so it's not that no one can think of something different, just that it's enormously hard to get people on board when the old advertisers are holding on to everyone using every single way at their disposal, legal or not.
Re: Google’s GDPR Workaround
#556Earlier quoted context omitted.
Not that I support the ad-tech industry, but those consumers probably are interested in having their favorite websites being kept alive. Which implies that they might indeed be interested in "compromising" with ad-tech industry.
Given the popularity of ad-blockers these days I'm not sure they're as interested as you think they are.
Re: Google’s GDPR Workaround
#557Earlier quoted context omitted.
Considering google_gid is valid for you for 14 days only. It is very unlikely to build a profile around it.
I have no doubt that if you had a record of my browsing habits for 2-3 days you could readily identify who I am the next time you have my browsing habits for that period of time. I wouldn't be surprised at all if 2-3 hours of active browsing was enough for this.
Re: Google’s GDPR Workaround
#558Earlier quoted context omitted.
There is unfortunately no way to prevent that part. BidRequest Data [0] and Request Time is already enough to fingerprint the user. "Google prohibits multiple buyers from joining their match tables." part is not technical, it is contract based. [0] Sample Data from Bid Request ip: "F\303\006" user_agent: "Mozilla/5.0 (Linux; Android 7.1.1; Pixel XL Build/NOF26V) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/56.0.2924…
There is unfortunately no way to prevent that part. Well there's absolutely a way: single-source JS and no CORS.
:/
Re: Google’s GDPR Workaround
#559Earlier quoted context omitted.
it isn't about giving ad-tech any chance of anything, it is about websites that are liked and used by people (most of whom have either no means or no desire to support those websites with money directly) being able to sustain themselves in order to exist.
That's pretty much a false dichotomy: a site must either support itself via ads, or cease to exist. There are other ways to get money to support your work, and if those ways are too painful right now, that's just an opportunity for disruption. Even better, it's an opportunity to prove that disruption doesn't have to be exploitative.
Re: Google’s GDPR Workaround
#560Presumably ads are so valuable because people click through them and go on to purchase. I realise I am in a minority, but I have never clicked on a digital ad and went through to buy something, and I never will. The minute I see ads on a webpage, I automatically associate that site with trash. (Please take note HN :)) It is as if humanity cannot be trusted with technology. This creates a certain "ceiling" for us in t…
It's the same thing as a full-page advert in a magazine that you flip through. For some readers, they will stop an read it, raising awareness to that brand/product/company etc.