Yes, let's have pity on these poor publishers who are relentless infiltrating and measuring our online lives so they can squeeze a few more bucks out of the data grab.
Trackers have gotten insidious. I have privacy badger and on one particular news site there were 36 distinct trackers. And somehow they're still getting around the blockers because I'm getting ads and suggestions correlating to some activity I did on a completely different device.
This business model is toxic and I really hope all the companies using it either pivot or go bankrupt.