Does google actually have a worse track record on shutdowns than the average startup? Random 10 person companies shut down all the time, but we seem to pay extra attention when it's a 10 person team inside Google.
When I get involved with a random 10 person company, I know what I'm getting into. Using the google brand provides(provided) a sense of respectability and deeper pockets/longer term vision. Some users, I believe rightfully so, feel betrayed by google's lackadaisical approach to starting and shutting down projects. Especially when comparing the effort to market vs create a great product. Like google +, it was shoved d…
I know how to evaluate a startup's potential failure. Who's funding them? How much money do they have? How popular are they? How solid's the product? What are the founders like? Heck, for a lot of small startups, you can just ask to talk to the CEO if it's what it will take to close the deal. And I have a good idea of the conditions under which they'll throw in the towel.
But Google product success seems to depend entirely on internal politics, which are completely opaque to me. As traek explains, this product only exists at Google because Google wanted to hire the company's CEO: https://news.ycombinator.com/item?id=20815572
And it stopped existing because she left Google. How could I possibly predict that? Better just to stay away, I figure, unless it's an obvious money-maker or has high strategic value.