Founder of the biggest UK platform here (also active in Germany and US). Influencers have been talked down for the whole four years we’ve been active. Don’t forget what we’re comparing this to. Banner ads! Instagram influencers who are thoughtful and authentic are great. If you don’t like it you can unfollow the influencer. Same cannot be said of banner ads where the end user has little control and you get chased bet…
>Founder of the biggest UK platform here (also active in Germany and US). I sincerely have no idea what this statement means. What is a platform in this context?
Instagram influencers: Have we stopped believing?
51–60 of 92 posts
Re: Instagram influencers: Have we stopped believing?
#52There was a shop that said to influencers they could get a discount only after 30 people used their specific influencer promo code. None of them did (or could do) it. It’s highly ineffective and for the most part it’s just some entitled person with an inflated ego demanding freebies. Madness to think businesses can really believe they are of any real substance or significance. Instagram more and more has become a ces…
I hesitate to defend a Facebook property, but here goes anyway... My Instagram feed is 100% welding, machining and a small smattering of woodworking. Literally any project I post gets universally positive feedback, with the occasional constructive suggestion. If I ask for help on a project, I get advice in at most a few hours from someone with 40 years more experience than I have. Contrast this to the forum community…
Re: Instagram influencers: Have we stopped believing?
#53Re: Instagram influencers: Have we stopped believing?
#54I have experimented with influencers for a notebook that I sell. It has been a mixed bag, but mostly unprofitable. My target audience is musicians - not lifestyle bloggers - so the people I've tried to work with don't quite have the following as the person in this article. Also, I have never experienced an "entitled influencer", though I have come close. Here was my process: 1. Email 20 people with > n followers aski…
The fact if the account has promoted/is promoting a lot of products.
I found that the fewer products an account promotes, the more your sales/ product awareness increases.
This is not just because followers become saturated with promotions - I believe it's also because Instagram purposely reduces the reach of those accounts that use the "swipe up" link feature too much.
Re: Instagram influencers: Have we stopped believing?
#55Earlier quoted context omitted.
What about that lady that received a chair in her head from an "influencer" throwing stuff down from a hotel room. Did she get a chance to "unfollow"? I see this whole "influencer" thing as the modern prostitution. Couple that with the "it's a prank bro" guys and you have a great recipe.
I tried to look this up and found a story, but nobody was struck by the chair...
Re: Instagram influencers: Have we stopped believing?
#56I have experimented with influencers for a notebook that I sell. It has been a mixed bag, but mostly unprofitable. My target audience is musicians - not lifestyle bloggers - so the people I've tried to work with don't quite have the following as the person in this article. Also, I have never experienced an "entitled influencer", though I have come close. Here was my process: 1. Email 20 people with > n followers aski…
If you are enticed by the supposed reach, perhaps the quickest first pass at validation would be to review the nature of interactions in comments and cross-check other networks they participate in. It may help to pick someone popular in your field whose reputation you would not question, and use their account as a reference point for comparison.
For example, I recently saw an account with 260k IG followers and blue checkmark whose posts average 100+ mostly generic short comments. I compared them to Andrew Kramer, who despite having 90k followers receives as many replies on posts, and those replies are longer and contain substance. Both are within video making industry.
This is not to imply that the 260k guy or their followers are necessarily bots, but their audience is largely disengaged and may be unlikely to convert into paying customers. (Personally I don’t hesitate to use blocking on inauthentic-looking accounts to avoid becoming a node in a fake network—let bots follow other bots.)
In my opinion, “valid” follower counts rarely a few thousands. If it’s much more than that, the person either purchased followers and won’t get you any leads, or (if their name is actually well-known) isn’t going to be interested in promoting products for monetary gains.
Re: Instagram influencers: Have we stopped believing?
#57Re: Instagram influencers: Have we stopped believing?
#58There was a shop that said to influencers they could get a discount only after 30 people used their specific influencer promo code. None of them did (or could do) it. It’s highly ineffective and for the most part it’s just some entitled person with an inflated ego demanding freebies. Madness to think businesses can really believe they are of any real substance or significance. Instagram more and more has become a ces…
I hesitate to defend a Facebook property, but here goes anyway... My Instagram feed is 100% welding, machining and a small smattering of woodworking. Literally any project I post gets universally positive feedback, with the occasional constructive suggestion. If I ask for help on a project, I get advice in at most a few hours from someone with 40 years more experience than I have. Contrast this to the forum community…
Re: Instagram influencers: Have we stopped believing?
#59Founder of the biggest UK platform here (also active in Germany and US). Influencers have been talked down for the whole four years we’ve been active. Don’t forget what we’re comparing this to. Banner ads! Instagram influencers who are thoughtful and authentic are great. If you don’t like it you can unfollow the influencer. Same cannot be said of banner ads where the end user has little control and you get chased bet…
Re: Instagram influencers: Have we stopped believing?
#60-Bike appears undamaged (mirrors would be smashed at minimum)
-She says she injured her left side of her body, yet left side of he body appears dirty yet completely intact in photos despite the fact her skin was uncovered. Road rash destroys skin - I've seen pretty severe road rash from a fall from a skateboard.
-"Wounds" were bandaged by ambulance, yet, once again - what wounds?