31–40 of 92 posts
I know of one brand that charges you a monthly fee to sell you a monthly PDF aimed towards physical, mental, and spiritual wellness. Let's just say that... the group behind that isn't starving because enough people are buying it up.
How did that business get started? Why... skimpy bathing suit photos, of course. :)
Earlier quoted context omitted.
I hesitate to defend a Facebook property, but here goes anyway... My Instagram feed is 100% welding, machining and a small smattering of woodworking. Literally any project I post gets universally positive feedback, with the occasional constructive suggestion. If I ask for help on a project, I get advice in at most a few hours from someone with 40 years more experience than I have. Contrast this to the forum community…
That's good for you. It's great that you found interesting people in Instagram, but that doesn't change the fact that for 95% of users Instagram is as the GP described: a cesspool of shallowness, materialism, false appearances, and a great harm to the mental health of our youth (and not only youth).
I don’t know a single person who follows these useless Reality TV personalities. I mean, they obviously have a lot of followers, but there is a billion people on Instagram and the highest amount of followers is still in the millions. That’s hardly 95%.
Don’t forget what we’re comparing this to. Banner ads! Instagram influencers who are thoughtful and authentic are great. If you don’t like it you can unfollow the influencer. Same cannot be said of banner ads where the end user has little control and you get chased between platforms with units that often have little relavance to your interests.
To conclude it was staged is to trade one belief about someone you don't know for another.
There was a shop that said to influencers they could get a discount only after 30 people used their specific influencer promo code. None of them did (or could do) it. It’s highly ineffective and for the most part it’s just some entitled person with an inflated ego demanding freebies. Madness to think businesses can really believe they are of any real substance or significance. Instagram more and more has become a ces…
I dont have Instagram cause why the fuck I would?
I don't even have a LinkedIn since I like privacy on my carreer and because I wanted to do it before it existed lol
I have a "read only" Twitter to follow some friends and technical people which I barely use.
You know what the problem is? Dota2, Hearthstone, Overwatch... Too much time "wasted".
Founder of the biggest UK platform here (also active in Germany and US). Influencers have been talked down for the whole four years we’ve been active. Don’t forget what we’re comparing this to. Banner ads! Instagram influencers who are thoughtful and authentic are great. If you don’t like it you can unfollow the influencer. Same cannot be said of banner ads where the end user has little control and you get chased bet…
Here was my process:
1. Email 20 people with > n followers asking if I could send them a free book, and if they like it, if they'd be willing to post about it to their followers.
2. 10 of them email me back saying "sure! here's my shipping address."
3. sends 10 books
4. 3 people actually post. Of those: 1 person: for $100 I will post in an IG story. I try this, as they have 90k followers, so even a story mention must be good, right! This results in 1 sale. 2nd person: posts a beautiful picture on their IG. Land a couple of sales. 3rd person: doesn't think of themselves as an influencer, just really likes the product, and mentions it to her viewers, and this results in $300 worth of sales. Awesome!
I think the trick, then, is to find people who don't self-identify as influencers, and who aren't already doing lots of advertising on their channel. Rather than trying to craft a genuine portrayal of life, find people who are actually genuine!
(If anyone on HN has tips, always interested in advice!)
> Influencers also get a harder time than celebrities in terms of their credibility, Ms Tasker says. > "I think there's an unfair sense that influencers have no talent beyond content creation, so we hold them to much higher standards in their work. > "In my experience, celebs are far worse for disclosing brand partnerships and misleading audiences, but aren't held to account by their followers in the same way." I jus…
If you're interested in the subject of why models with car works and other techniques over used in most advertising media check out "Influence the Psychology of Persuasion".
It's possible to catch yourself recommending or telling a story about a product you heard about from a friend. You think a friend told you, but then you realize after seeing a paid ad for the product it was a memory created by you. Disturbing when you realize it happens.