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Verizon to Sell Tumblr to Automattic

wsj.com

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Re: Verizon to Sell Tumblr to Automattic

#421

Post by derefr »

adjkant wrote: post #332
derefr wrote: post #154

Earlier quoted context omitted.

Individual Tumblr blogs get to decide whether example.tumblr.com is "only visible to logged-in users." If they turn on that setting, the site 1. forces you to log in, and 2. renders the site inline as part of the Tumblr dashboard SPA. If you don't turn it on, though, your Tumblr blog is a public/static website indexable by Google.

Importantly left out here is what the default is. It sounds like the default is must log in - I can't imagine how many tumblr users would choose to only have logged in viewers. I've left a while though so feel free to correct that.

The default is public. Usually, the users who choose “must log in” choose it either because they’re paranoid about privacy, or because it is a prerequisite to having the site enforce a viewer blacklist for them (to block incessant stalkers.)

There is also, above and beyond that, the ability to make a blog private, by setting a password to access it. A blog with a password is still rendered out to a static site, though, strangely enough; just one with the equivalent of an .htaccess password-gate behaviour.

Re: Verizon to Sell Tumblr to Automattic

#422

Post by ihuman »

chiefalchemist wrote: post #169

Medium isn't the Medium it used to be. WordPress.com and Tumblr are now controlled by the same outfit. Then there's Blogger, a Google toy. How long before someone else sees opportunity in current limited amount of choice for blogging consumers?

Squarespace?

Re: Verizon to Sell Tumblr to Automattic

#423

Post by tomjen3 »

photomatt wrote: post #11

I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.

Does that mean we can expect tumblr to get porn back?

Re: Verizon to Sell Tumblr to Automattic

#424

Post by [deleted] »

wyclif wrote: post #245

I have a very old Tumblr account that I got locked out of (I forgot to update my email address, don't have access to the old domain email, and therefore can't reset. When I tried contacting Tumblr recently, they wouldn't help me even try anything at all to verify the account. Will Automattic allow me to get my old account back?

[deleted]

Re: Verizon to Sell Tumblr to Automattic

#425

Post by bishala »

allenleee wrote: post #308

According to Axios: Price less than $3 million. https://www.axios.com/verizon-tumblr-wordpress-automattic-e6... https://mobile.twitter.com/danprimack/status/116103870529508...

That's sad. I am sure Yahoo could have made more than that in 3 months by just injecting 3rd party ads.

Re: Verizon to Sell Tumblr to Automattic

#427

Post by lugg »

evanelias wrote: post #416
JulianMorrison wrote: post #386

Earlier quoted context omitted.

Fantasy big data: let's use Hadoop and Kafka! Reality big data: Let's shard it across Mysql.

Not exactly. Tumblr has a pretty huge Hadoop fleet and decently large Kafka setup too. It's just a question of OLTP vs OLAP use-cases being powered by different tech stacks. My answer above was limited to the product backend, i.e. technologies used in serving user requests in real-time. And even then I missed a bunch of large technologies in use there, especially around search and algorithmic ranking.

That's kind of the point though. Everyone has a Hadoop/Kafka, but when it comes to actually getting things done, good ole MySQL to the rescue.

I honestly don't see the draw for Kafka. And by all means I get it, I just don't buy it. Maybe I'm just holding it wrong or something.

Re: Verizon to Sell Tumblr to Automattic

#428

Post by ralfd »

zimpenfish wrote: post #313
grzm wrote: post #71

Earlier quoted context omitted.

They arguably weren’t: they no longer have tumblr.

They also neither have Flickr; a similar hotbed of porn. Surprised SmugMug haven't started a purge there, yet.

Was that sarcasm or is there really (public) porn on Flickr?

Re: Verizon to Sell Tumblr to Automattic

#429

Post by lugg »

Mindwipe wrote: post #419
photomatt wrote: post #168

Earlier quoted context omitted.

I can imagine that false positives are incredibly frustrating for legit creators, and something we will try to eliminate.

Ha, claiming liberal viewpoints and then lets the mask slip by describing creators of adult content, sex workers etc as outside "legit creators".

Legitimate content creators would be frustrated by being flagged as posting illegitimate content would they not?

Or are you just trying to take this out of context because of a casual tone?

Re: Verizon to Sell Tumblr to Automattic

#430

Post by chipotle_coyote »

marcinzm wrote: post #182
dageshi wrote: post #104

Earlier quoted context omitted.

Which is mostly unmonetisable by anyone other than advertising more porn. So it's not worth that much?

Except from what everyone is saying and the drop in traffic people are observing it drove multiples of SFW traffic. The porn kept and drove users but they also viewed plenty of SFW content as well. You can monetize the SFW side of things.

As far as I know, Tumblr has never come close to being a sustainable, profitable business; it survived on VC funding until it was bought by Yahoo.
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