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Verizon to Sell Tumblr to Automattic

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161–170 of 474 posts

Re: Verizon to Sell Tumblr to Automattic

#161
post #30

Does anyone want to try to elucidate whatever bull case Yahoo! modeled out to buy it in the first place? Because God knows anyone with a brain should have probably been able to see that it was going to be a disaster.

Marissa often called plays from the Google playbook. Acquiring tumblr was supposed to be like when Google bought Blogger.

Re: Verizon to Sell Tumblr to Automattic

#162
post #39

Earlier quoted context omitted.

What's your plan to wind down Tumblr?

We are planning to do the opposite: excited to invest into the platform. The web needs open and independent publishing and social media more than ever.

Does it? There are an awful lot of platforms that support the kind of content Tumblr supports now. How is this meaningfully different from a WordPress account, or a user subreddit, or a Medium blog, or even Facebook? How is Tumblr going to provide a platform that is substantially different from those?

There are more open platforms. There are more popular platforms. There are more independent platforms. How is the new Tumblr going to improve on the existing options?

Re: Verizon to Sell Tumblr to Automattic

#163
post #107

Earlier quoted context omitted.

Yahoo still has some strong brand recognition in some sectors, and COULD make a massive comeback if Verizon made the right moves. Yahoo Finance, Yahoo News, Yahoo Fantasy, Yahoo Email/Messenger. Verizon should release a WhatsApp, FBMessenger, iMessage competitor and let you pick if you want it to be Verizon, Yahoo, or AIM themed. Nostalgia is all the rage. Being able to use AIM (like facebook chat at the bottom of a…

They shut down yahoo messenger a while back

It's a strong brand name. I just advocated bringing it back as a skin for Verizon Messenger.

Re: Verizon to Sell Tumblr to Automattic

#164
post #65
post #41

Earlier quoted context omitted.

Back in the '90s, Yahoo! owned some of the hottest properties on the Internet. But by the end of the '00s, those properties were all Web 1.0 dinosaurs that had long been surpassed by modern platforms. They wanted that old relevance back; they wanted to buy a modern platform that was popular with young people and had a huge userbase and cultural influence. And Yahoo!, being Yahoo!, never really knew what to do with th…

Sure, but that's not really a model, right? (Sorry, not to attack you.) I really hope the MBAs on the M&A team for Yahoo! didn't just say "Well, we used to be cool, but we're not anymore, so.." Tumblr was growing, but it was extremely young (read: low HHI, difficult to target, resistant to advertising) and extremely brand un-safe (read: impossible to monetize). So they had to believe one of four things: 1. The brand…

I would presume that the business model for Tumblr is the same as the business model for Snapchat. Whatever the heck it was/is.

Re: Verizon to Sell Tumblr to Automattic

#165
post #55

Earlier quoted context omitted.

That choice boggles the mind. If you're worried about cross-links between non-adult and adult content tarnishing the platform, add better features for user flagging. They (before the Yahoo and Verizon cluster&#-1s) were essentially sitting on a gold mine of training data, and ongoing training data generation, for an industry-leading porn detection engine. A subscription filtering product that would be worth $$$. Thro…

Are you worried that there's not enough porn on the internet already?

With very few exceptions, I'm in favor of the internet having more of anything that anyone is trying to make it have less of.

Re: Verizon to Sell Tumblr to Automattic

#166
post #4

Surprised by this news. Tumblr has lost a ton of momentum since its policy change, and the site itself doesn't have a very strong "brand" audience attached to it. Fun fact: I can't recall the last time I either opened a Tumblr link or saw one in the wild. But maybe that's just me.

Every time I go to visit Tumblr, it asks me to log in. If I can't lurk on a content site, I'm moving on.

Every time I visit a Tumblog subdomain it just kicks me back to my own Tumblr dashboard and has for around 2 years now. When it started happening people said it was a bug but seemingly it's intentional? Not sure I understand the point but presumably this is for some sort of metrics they push?

Re: Verizon to Sell Tumblr to Automattic

#167

I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.

According to this article [1], you plan to move Tumblr's backend onto WordPress. Considering that Tumblr's infra stores over 1 trillion distinct product objects, this would be one of the most technically ambitious migrations in history. Can you share any thoughts of how it will be approached? Will you be pruning/purging old content or inactive users?

[1] https://poststatus.com/automattic-has-purchased-tumblr/

Re: Verizon to Sell Tumblr to Automattic

#168
post #78

Earlier quoted context omitted.

We are planning to do the opposite: excited to invest into the platform. The web needs open and independent publishing and social media more than ever.

Are there any plans to improve the automated porn flagging system which seems to have a very annoyingly high false positive rate at the moment?

I can imagine that false positives are incredibly frustrating for legit creators, and something we will try to eliminate.

Re: Verizon to Sell Tumblr to Automattic

#170
post #10

Earlier quoted context omitted.

Techcrunch says the number is "nominal:" https://techcrunch.com/2019/08/12/verizon-is-selling-tumblr-...

Axios says "well south of $20M": https://twitter.com/danprimack/status/1161015743531618305

Update: It's uh, less than $3M. https://twitter.com/danprimack/status/1161038705295089664?s=...
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