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Verizon to Sell Tumblr to Automattic

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51–60 of 474 posts

Re: Verizon to Sell Tumblr to Automattic

#51
post #22

I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.

I'm curious why you would choose to maintain Verizon's policy changes that alienated the majority of the user-base.

They only paid $20 million.

Buying a brand name and some domain relevant developers for that little is probably a good deal.

Re: Verizon to Sell Tumblr to Automattic

#52
post #24
post #20

So, the real question is: are the censorship policies going to be reversed? To be specific, is adult content going to be kosher on Tumblr again? Because if not, I'd have very little faith in the platform (and I do have an account there).

Nope. >Mr. Mullenweg said his company intends to maintain the existing policy that bans adult content. He said he has long been a Tumblr user and sees the site as complementary to WordPress.com. “It’s just fun,” he said of Tumblr. “We’re not going to change any of that.”

You’re gonna waste your money, Automattic.

Re: Verizon to Sell Tumblr to Automattic

#53
post #10
post #3

Earlier quoted context omitted.

They haven't published a sale price. Doubt very much if Matt Mullenweg over paid for it. If the price is low enough that Tumblr cash flows or close to it with existing advertising revenue then it was a pretty smart purchase.

Techcrunch says the number is "nominal:" https://techcrunch.com/2019/08/12/verizon-is-selling-tumblr-...

I think after Verizon failed so hard on their Oath thing, they probably just want to dump all the crud they bought in the process.

Re: Verizon to Sell Tumblr to Automattic

#54
post #24
post #20

So, the real question is: are the censorship policies going to be reversed? To be specific, is adult content going to be kosher on Tumblr again? Because if not, I'd have very little faith in the platform (and I do have an account there).

Nope. >Mr. Mullenweg said his company intends to maintain the existing policy that bans adult content. He said he has long been a Tumblr user and sees the site as complementary to WordPress.com. “It’s just fun,” he said of Tumblr. “We’re not going to change any of that.”

>“It’s just fun,” he said of Tumblr. “We’re not going to change any of that.”

English translation: "We are hell-bent on making sure not to steal bdsmlr's thunder and maintain tumblr's death-spiral."

Re: Verizon to Sell Tumblr to Automattic

#55
post #24
post #20

So, the real question is: are the censorship policies going to be reversed? To be specific, is adult content going to be kosher on Tumblr again? Because if not, I'd have very little faith in the platform (and I do have an account there).

Nope. >Mr. Mullenweg said his company intends to maintain the existing policy that bans adult content. He said he has long been a Tumblr user and sees the site as complementary to WordPress.com. “It’s just fun,” he said of Tumblr. “We’re not going to change any of that.”

That choice boggles the mind.

If you're worried about cross-links between non-adult and adult content tarnishing the platform, add better features for user flagging.

They (before the Yahoo and Verizon cluster&#-1s) were essentially sitting on a gold mine of training data, and ongoing training data generation, for an industry-leading porn detection engine.

A subscription filtering product that would be worth $$$.

Throwing that away because of some overly prudish concept of brand identity is hilarious.

Re: Verizon to Sell Tumblr to Automattic

#56

Earlier quoted context omitted.

This paints a pretty clear picture: https://trends.google.com/trends/explore?q=tumblr&geo=US

Does it? This seems to indicate that the site has been declining since 2013 and that the policy was more of a "final straw" type factor

To your point if we look at the last 5 years:

https://trends.google.com/trends/explore?date=today%205-y&ge...

I will say though that the "final straw" dropped interest by half overnight.... so it certainly was detrimental but they certainly where losing interest over time.

Re: Verizon to Sell Tumblr to Automattic

#57
post #22

I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.

I'm curious why you would choose to maintain Verizon's policy changes that alienated the majority of the user-base.

Adult content is not our forte either, and it creates a huge number of potential issues with app stores, payment providers, trust and safety... it's a problem area best suited for companies fully dedicated to creating a great experience there. I personally have very liberal views on these things, but supporting adult content as a business is very different.

Re: Verizon to Sell Tumblr to Automattic

#58
post #35

With Verizon selling off chunks of Yahoo like Flickr and Tumblr, what did they even want from Yahoo?

In theory, the Yahoo acquisition held a lot of potential for Verizon. In reality, Verizon operationally mismanaged many parts of the business and destroyed most of the value. Tumblr is one visible example of that. It's unfortunate but not uncommon. Once the deal closes, internal politics rather than common sense and innovation rules and a small handful of bad leaders or a small set of perverse incentives can sink the whole ship.

I view the ability to successfully execute on acquisitions of Yahoo's size as one of the key differentiators between tech giants who will survive into the next generation and those who won't. Facebook, Google, Amazon, and Microsoft all have a much better (by no means perfect) track record than the older more traditional businesses trying to catch up to them (telecoms like Verizon included). Telecom is a capital intensive business. Tech is a human capital intensive business. Just one extra word but a big difference.

Re: Verizon to Sell Tumblr to Automattic

#59
post #18
post #6

Earlier quoted context omitted.

Isn’t that majority opinion in America? I only see opposition to free speech in niche communities.

Most sites start that way. That was our policy on reddit too. If it was legal it was allowed. But you can see where that leads -- as you get bigger you attract a crowd that may be legal, but not one you want to support. The best analogy is that I support your right to spew your hate speech if you want, but I'm not going to open my house and let you do it in my living room. Most sites eventually decide that they don't…

The Wordpress community is less tightly intertwingled than Reddit (or Twitter, for that matter) was.

The chance of negative social interactions occurring goes up with the number of interactions, not the number of participants. In a dense community, this is O(N^2). In a sparse community, where participants subdivide into cliques that have little or nothing to do with each other, it approaches O(N).

Specific social features all have different effects on the degree of interconnectedness on a site. In particular, things like unified user profiles, retweets, direct-link shortcuts to either user profiles or posts, navigational links, and real-time engagement increase the interconnectedness. Things like no-comment links (np.reddit), time delays, separate domain names for different subjects, subreddits, few links between different communities, separate user accounts, etc. reduce the interconnectness. Social sites exist on a spectrum from individual communities (4chan, HN, forums, etc.) to densely-connected but partitioned networks (Twitter, Reddit, Discord, and Facebook) to publishing platforms (YouTube and Wordpress) to sitebuilders (SquareSpace, Wix, etc.) The latter end has virtually no problem with miscreants because it has virtually no social interaction; the former has a big problem with miscreants but has enjoyed the benefits of higher growth, higher engagement, and more ad dollars, except that if you go too far toward the community end, the community self-limits its size through rules and customs before it becomes big enough to monetize.

Wordpress has benefitted from slower growth - because they're basically a publishing platform rather than a community, they don't face the same problems that being a community has. (They didn't get the benefits, either, which is why Facebook is a $500B company and they're not.)

Re: Verizon to Sell Tumblr to Automattic

#60
For me the most important aspect of this acquisition is that Automattic is a fully remote company. Tumblr's office space in New York City must be very expensive, I wonder if they're getting rid of it and transition everyone to remote.
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