It is easy to hate Elsevier, but the real problem is academia. Elsevier is just capitalising on an almost perfect business opportunity - take scientists’ work for free, get other scientists to review it for free then sell it back to all of them. You can’t blame them for doing this, or for being so defensive. We are the fools for participating in this racket. We need a hard fork. Large prestigious academic institution…
You make it sound so easy, but if it was, don't you think people will have done it already? Monopolies, vendor lock-in, lobbying, divide-and-conquer approaches, all make moving away to a better system quite difficult.
Public funding agencies should be prohibited from giving away funds and copyrights to private entities with 30%+ profit margins. I cannot understand why this is legal.