It feels as though much of tech has gone from helping people accomplish their goals efficiently to a business model of extracting rents while providing no or little value. In this example, what benefit is GrubHub providing to anyone? The person used Yelp solely to look up the phone number of a restaurant. GrubHub deserves 15% of his order for that? Why, because they made a deal to give X% of it to Yelp, and convinced…
If there was no or little value, people wouldn't be using Yelp. Clearly there is value being provided, such as discovery, search and reviews. Now the quality of those three is debatable and changes from person to person, but to say they are providing no or little value is disingenuous.
This isn't about Grubhub at all. This is about Yelp. Grubhub is just the vendor to Yelp that is allowing Yelp another way to monetize its service.