Yelp is such a slimy company. First they wall off their mobile web reviews to try to force you to download their POS app, they have the whole extortion racket going trying to strongarm restaurants into paying for advertising, and now this. Friendly reminder - if you are on mobile and trying to read a Yelp review and don't want to download their app, simply hold refresh, click "request desktop site" and it will load t…
Probably a very dumb question. Why do sites like Yelp/Quora try very hard to force you to use the app instead of the web site? Isn't it easier to make money on ads on the web? In the Yelp app I don't get any ads. I may be more likely to browse longer in the app I guess.
well yeah, but a local app can get a more detailed fingerprint off the user, which includes location visited, app installed, habits etc. an app can do a lot more things when installed and closed compared to a closed browser tab.
> the Yelp app I don't get any ads
the profile is sent upstream and aggregated. ads served from other apps and on web pages you visit have a chance of using information collected by yelp even if yelp itself is not showing the ads, that's the point of it, a seemingly innocuous "ads free" app collects telemetry and third parties use that info to build a profile and serve personalized ads on other apps and web pages, correlating sidechannel info (last seen position, ip and other) to unmask your browser/app session and pin it to your "shadow identity" in the advertisers' system.