This failure was a decade, if not longer, in the making, pretty much since smartphones started replacing DSLRs for travel photos for at least some people. But I'm sure Canon's leaders laughed it off until now.
While smartphones have decimated the smaller portable camera markets, there is still a large market for larger sensor cameras (APS-C, Full Frame, Medium Format, Etc.) Canon specifically has fallen drastically behind their competition in those spaces, allowing Sony to decimate them when it comes to features/performance and cost. Canon's current line up of cameras are missing features that their competitors have had fo…
It's large, but shrinking according to:
https://petapixel.com/2019/07/08/canon-increased-market-shar...