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Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

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Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#161
post #5

Next up, exclusive websites that only work in safari? Podcasts should just be an RSS feed that anyone can consume, but I think exclusivity will be important going forward, along with locking people into apps so they can be tracked and monetized.

> Next up, exclusive websites that only work in safari?

No, that's Chrome's wheelhouse

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#162

Earlier quoted context omitted.

There’s not a universal solution, in part because many times the dynamic ad-insertion is something the podcasters themselves want (or it’s one of the terms of using a certain podcast host). I have a podcast with a podcasting network that sells our ads for us. To my knowledge, they don’t do any dynamic ad insertions for older episodes (though if they did, I wouldn’t necessarily be upset, provided they were inserted th…

dynamic ad-insertion is something the podcasters themselves want Is DAI really more profitable than the host doing the plug? I always assumed the sponsor plugs some youtubers put into their videos [1] would be much higher impact than dynamic pre-roll ads, and would therefore command a much higher price. [1] e.g. https://youtu.be/R2-UmtZY9Qk?t=869

Presumably at some point advertisers aren't willing to pay for out-of-date plugs, at which point it might become profitable to cut out the plug and replace it with other ads dynamically.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#163
post #27

Personally, I think this is good. It allows more people to make a living off of podcasting, and will hopefully keep Spotify from taking over the market. At minimum it helps the medium gain a wider adoption.

I promise I'm not trying to troll-bait you into saying something that will get you downvoted into oblivion. I'm really curious (please people don't downvote the response, assuming one comes). Why do you say: > and will hopefully keep Spotify from taking over the market. Why would that be such a bad thing in your opinion? Spotify seems like a clear underdog with a ton more vulnerability here. If anything I worry about…

I'm happy to explain! From my point of view I see this as an injection of cash into the podcasting market. Personally, I don't see podcasts as being super mainstream (not on the same level as books / music / youtube). I think funding would allow more content to be produced, and hopefully allow for more people to enjoy podcasting. This would grow the market as a whole.

Spotify has most of the music streaming market (more then double Apple Music's share). I do agree that exclusives are bad, but my assumption is that Apple will make an android podcasts app if they do start charging / require service exclusivity (Like they did with apple music).

As for the iMessage issue... I don't really have a good solution for that. I know lots of people use Discord / Signal / GroupMe / Wire for group chats, since its more platform agnostic.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#164
post #112

Earlier quoted context omitted.

What is the difference between exclusive podcasts and making a website that only runs on Safari? Ask Google, which is actively encouraging people to write web sites that only work on Chrome. Sometimes it's OK, sometimes it's not. Netflix and Hulu and other streamers are allowed to make and distribute original content. Since 1987 in the United States, aside from news, TV networks aren't allowed to make and distribute…

> Ask Google, which is actively encouraging people to write web sites that only work on Chrome. Why would I ask Google? We’re talking about Apple Podcasts.

The parent comment asked about Safari, not Apple Podcasts, and a comparison was being made in the browser space.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#165

Earlier quoted context omitted.

What is the difference between exclusive podcasts and making a website that only runs on Safari? Ask Google, which is actively encouraging people to write web sites that only work on Chrome. Sometimes it's OK, sometimes it's not. Netflix and Hulu and other streamers are allowed to make and distribute original content. Since 1987 in the United States, aside from news, TV networks aren't allowed to make and distribute…

> Since 1987 in the United States, aside from news, TV networks aren't allowed to make and distribute their own content. Where the heck did you get this idea from? This isn't true at all. The vast majority of TV Networks shows are made by the studio that owns the network, because there's a huge financial incentive to do so. Heck, the reality is that half the shows you probably like remain on air despite weak ratings…

The vast majority of TV Networks shows are made by the studio that owns the network

Studios don't own networks. Studios make programs. Those programs are distributed through distribution companies to stations.

Due to corporate consolidation, it has become common in recent years for a big corporation (Disney, for example) to own a production studio, a TV network, and a distribution company. But they have to exist as independent entities from each other.

Because of common ownership, bundling deals, and audience expectations it is common for a TV show to stay within a particular corporate parent, but it is not alway the case. There are a number of TV stations in the US that air content from two or even three of the big four networks.

That's why at the end of all the network entertainment TV shows you see the distributor listed. It is a separate company.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#166
post #2

This is very unfortunate. Apple being totally hands off, other than running the iTunes podcast directory, is one of the best things that’s ever happened for podcasts. I like my 3rd party app (Overcast). I don’t want to have to use 3 podcast apps to listen to all my podcasts. I think I agree with some of the podcast app developers: if it’s not available in any app it shouldn’t be called a ‘podcast’.

Apple's podcast app used to be great. I used to be able to easily subscribe and download all the episodes for a show, navigate to any show, and get back to what I was listening to all in a few taps.

As it stands now, if you want to add all of the episodes from a show that you have listened to for the past 14 years that somehow was not subscribed to on your device, you have to go to the show and subscribe, go to available episodes and tap on the + next to every.single.episode and even then sometimes episodes get lost.

You can set the custom settings to download all available, but it won't download the episodes of a subscribed podcast if you haven't explicitly added them (tap that + sign)

Also, can we just set the screen podcast app opens on to our own choice? I literally have to go through an extra menu just to see my show listing. Yes, I've created a "station" for the shows but that's immensely inconvenient if I want to listen to one show continuously without having to navigate to the shows page (guess I have to create a station for every show...)

I don't think the Apple funded shows will be bad. This article really seems to be creating a mountain out of nothing. Hopefully, this means that some lucky podcaster or media group makes $$$ off of a deal with Apple.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#167
post #154

Earlier quoted context omitted.

I read it as meaning gen3 doesn't want any monopolists, rather than wanting Apple to take over instead of Spotify.

How does that work in a world where you need to buy a 1000$+ device just to access a piece of content?

As it currently stands, you can listen to podcasts on itunes online. If they decided to do "premium" content that the user would need to pay for, I would assume they would also make an android app, like they did with Apple Music.

Your right, requiring a device to access content would be bad, but seeing that Apple is trying to transition to a service based model, I don't think access will that much of an issue.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#168

Earlier quoted context omitted.

Yes, and Anchor. Podcasts are on the way out, just like the open Web. It's unfortunate that we refuse to learn from history.

> It's unfortunate that we refuse to learn from history. Who does? It's not like most of us have any say in the matter.

> Who does? It's not like most of us have any say in the matter.

Anybody who listens to podcasts has a say in the matter. Boycott Apple, Spotify, etc.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#169
post #92
post #73

Earlier quoted context omitted.

I see a lot of good podcast apps for Apple but I couldn't find a nice one for Android. I would like to pay for one, but I can't a reasonable one that allows me to make my playlists and speed listen without drowning me in ads. Sure I can spend hours trying each one of the dozens, but would my fellow HN have any suggestion?

Pocket Casts. End of story. It has speed settings and silence trimming, playlists, syncs across devices, and you pay for it so there's no ads.

I just bought it. Looks really nice. I like to speed listen to news podcasts, but music ones must be heard at 1x speed. It is very nice that it has customized settings by podcast.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#170
post #85
post #54

I don't like where media streaming is headed. This is what everyone is doing: 1. Create a distribution platform. Users pay $14 a month to stream all content. Everyone is happy. 2. Once successful, start creating exclusive content. 3. Content creators on your platform start their own platforms and take content off of yours. 4. Now users are paying $14 for 6 different distribution/content platforms. Might as well just…

5. Users eventually figure out they are paying way too much for random platforms they watch once or twice a month with the exception of a yearly season binge for that 1 show they continue to subscribe for. 6. Users begin to drop from platforms. 7. Platforms realize the masses are fatigued from dealing with 5-10 different apps, multiple monthly payments, queues, sifting through tons of mediocre exclusive content, etc.…

9. Members of the God Platform realize that each entity being logically separate and needing to be independently profitable hurts the entire platform so they move to a combined subscription model where user revenue is shared depending on the size and popularity of the content provider.

10. The new model ensures that content producers compete at the contract negotiation level and don't manifest in user-visible price differences so the price of content gradually shifts away from the cost of production and up to customers' willingness to pay since all content producers are singular in the intent to maximize total user revenue.

11. Access to this God Platform is pretty much ubiquitous and ISPs try to differentiate themselves by bundling discounted subscriptions as part of their internet package. People love it and gradually move over.

12. Once every ISP offers the service the discount evaporates as it's no longer a differentiating feature.

13. ?

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