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Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

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Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#131
post #5

Next up, exclusive websites that only work in safari? Podcasts should just be an RSS feed that anyone can consume, but I think exclusivity will be important going forward, along with locking people into apps so they can be tracked and monetized.

Or TV shows that only work in Netflix?

I feel like there is near universal agreement that service-exclusive content fragmentation is terrible for consumers regardless of media format.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#132
post #61

Earlier quoted context omitted.

Switch 2 and 3 and you can see what the issue is. Content creators can easily create distribution platforms of their own. So if you're Disney? Well, why deal with Netflix? Netflix et al are then in a bind, in that they eventually have less and less content, so they start making content. It's kind of a vicious circle.

But also, now a lot more art exists in the world that would otherwise have never have been created! Sure it's annoying to view, but it's out there! (Note, it's annoying , not necessarily expensive! You can subscribe to a different service each month.)

I like this perspective. Honestly if it's not worth $16 of your pay per month, don't pay for it! There's so much more stuff out there. You don't need to see everything. There's so much more content being produced now that you don't need to pay for it all to have endless entertainment.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#133

Earlier quoted context omitted.

Or TV shows that only work in Netflix?

I feel like there is near universal agreement that service-exclusive content fragmentation is terrible for consumers regardless of media format.

What, like exclusive news articles that are only available from that news outlet? Sure, it would be great if content siloing wasn't ever a thing—but it's been a thing since forever.

Hating on Apple for doing what the bulk of the commercial content industry seems misplaced.

Next I suppose you'll be complaining because Apple chooses to be part of the capitalist economy and expects to be paid money for their goods. That's terrible for consumers! Screw you Apple!

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#134
post #51

Earlier quoted context omitted.

Those problems STILL exist? That’s what drove me to Overcast many years ago.

I should probably just use Overcast, too. It's insane to me how awful the Podcasts app is.

I have the same problems as you do.

Set podcasts to download on my iPhone. Doesn't download on my watch and my laptop starts downloading 50gb worth of podcasts. I will probably move over to overcast.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#135
post #121
post #116

I hope exclusive podcasts don't become a trend. Podcasts are very good media format for informal education / learning. Instead of spending 30 hours reading a book, you can just listen to conversion among smart people in 30 minutes in podcasts. If there are more and more exclusive & paid podcasts, it'll become harder for young people (or people from poor areas) to access to the content. ps, I built Listen Notes ( http…

>Instead of spending 30 hours reading a book, you can just listen to conversion among smart people in 30 minutes in podcasts I don't understand this. Why can't that 30 minute conversation be transcribed into a script which you can read in 5 minutes? Either way, you're missing practically everything in the book.

Why listen to music when you can read the lyrics? The written word was created out of a need to disseminate information to the masses more efficiently than the author speaking to everyone individually, but that's now a mostly solved problem with podcast distribution. Spoken word allows for certain nuances that are hard or impossible to convey over text. Also, it's just fun to listen to a few good hosts go back and forth.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#136
post #51

Earlier quoted context omitted.

Those problems STILL exist? That’s what drove me to Overcast many years ago.

I should probably just use Overcast, too. It's insane to me how awful the Podcasts app is.

I really love Marco Arment and ATP, but I couldn't figure out the UI of Overcast, so if anyone's in the same boat I'd highly recommend Pocket Casts. It's a super nice UI and supports Google Casting.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#137

Earlier quoted context omitted.

Form what I read in the article it doesn't sound all that terrible. If Apple were to remove all non-Apple podcasts from its platform, that would be bad. This is just Apple supplementing what's already available. It's very much like Apple rolling out original television shows on the AppleTV. It's not like HBO is getting kicked out. It makes sense to me that Apple would do this. Since it's making podcasts a separate pr…

Spotify became a second class citizen on my phone once Apple started sinking money into Music. I have good podcast apps. I want them supported, not crippled because they suddenly became apple’s competitors.

From the users standpoint, there are two things that Apple Music can do that Spotify can’t because of iOS limitations.

- tight Siri integration.

- Apple Watch support for cellular streaming.

Both of those limitations will be corrected by this fall.

- streaming over cellular is coming to WatchOS 6 (https://9to5mac.com/2019/06/09/watchos-6-spotify/)

and

- Siri audio intents is coming to iOS 13 (https://www.macworld.com/article/3400881/ios-13-enables-siri...)

These are the same issues that podcast already have. Podcast apps are just as much “second class citizens” as third party music apps.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#139
post #81
post #66

Earlier quoted context omitted.

When cable was first introduced there were no commercials...

Exactly. As soon as these streaming services become ubiquitous and irreplaceable, they will go the route of cable and start trying to milk the cow for all it's worth.

One thing with cable was that there was never a feasible way to offer separate packages with and without ads. (Yes, there were specific channels that didn't have them, but there was never a technically feasible way to do that across all channels.)

With streaming, we can avoid this because it's possible offer packages:

Price X includes ads

Price X+Y has no ads

As long as Y is something enough consumers are willing to pay, you can always price yourself out of the ad-watching category by paying more. The trouble with out conventional "freebie" internet services as we know them is there aren't enough people willing to pay the additional Y.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#140
post #59
post #54

I don't like where media streaming is headed. This is what everyone is doing: 1. Create a distribution platform. Users pay $14 a month to stream all content. Everyone is happy. 2. Once successful, start creating exclusive content. 3. Content creators on your platform start their own platforms and take content off of yours. 4. Now users are paying $14 for 6 different distribution/content platforms. Might as well just…

I would not be surprised if step 5. is a platform that is essentially an aggregation of different platforms which pays out royalties/fees to each of the individual services and thus completes the digital recreation of cable TV.

To the large extent this is how Amazon Video (or Hulu) works - you can subscribe not only to Prime Video, but also to HBO, Starz, CBS, etc. Which have subscription services of their own.
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