I am currently struggling with Google and been even considering just straight up creating a Brazilian "Yandex/Baidu" clone or something somehow. My current business is heavily Google reliant, and Google been proving to be a very poor business partner: * Keeps punishing my site both in organic rank and AdWords rank (thus price) for not being mobile, despite my site being intended to be viewed by engineers with big scr…
> I honestly don't know why so many governments with strong antimonopoly laws tolerate Google shenanigans. To build an anti-monopoly case you would have to do more than show that Google was the only good ad vendor. Are they the only ones that can give you clicks because they are smarter and better at their jobs than every other ad vendor, or are they the only ones that can give you clicks because of underhanded marke…
As a first step, courts ask if the firm has "monopoly power" in any market. This requires in-depth study of the products sold by the leading firm, and any alternative products consumers may turn to if the firm attempted to raise prices. Then courts ask if that leading position was gained or maintained through improper conduct—that is, something other than merely having a better product, superior management or historic accident.... Courts do not require a literal monopoly before applying rules for single firm conduct; that term is used as shorthand for a firm with significant and durable market power.... Exclusionary or predatory acts may include such things as exclusive supply or purchase agreements; tying; predatory pricing; or refusal to deal....
https://www.ftc.gov/tips-advice/competition-guidance/guide-a...