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Jony Ive to form independent design company with Apple as client

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Re: Jony Ive to form independent design company with Apple as client

#61
post #16

Nothing in this post says Ive's new company will only work with Apple. Maybe he'll land Dell as a client..

If Apple is his client he's probably not going to take any clients that competes with them.

Why not? FrogDesign had Apple and competitors as clients.

Re: Jony Ive to form independent design company with Apple as client

#62
post #42

Given his penchant for thinness over function, I hope this means we can have a thicker pro laptop again, with all the ports back and a more robust keyboard.

AMEN. I hope this jagoff's incredibly degrading influence on Apple's products can be reversed.

Yeah, the designer of the iMac, iPod, iPhone, iPad, Macbook really tanked the company with those.

Re: Jony Ive to form independent design company with Apple as client

#64
post #42

Given his penchant for thinness over function, I hope this means we can have a thicker pro laptop again, with all the ports back and a more robust keyboard.

I'm not sure how much he actually did versus just being the spokesperson, but my recollection is that they pushed him to the front around the release of iOS7, the announcement for which was when all Apple's "bold" moves, in both software design and hardware form vs. function trade-offs, started making me do quizzical-german-shephard.jpg several times at each product reveal event. I'm hoping his influence was, in fact, major and that he'll have even less future influence than the announcement implies, so maybe they'll change course.

Re: Jony Ive to form independent design company with Apple as client

#65
post #42

Given his penchant for thinness over function, I hope this means we can have a thicker pro laptop again, with all the ports back and a more robust keyboard.

I would guess he is going to continue to be in charge of design for their flagship products for the foreseeable future.

No way, he's done, the part about him "consulting" is just a way to reassure the public that the split was amicable.

Re: Jony Ive to form independent design company with Apple as client

#66
post #31

With the iPhone X Apple put serious R&D into a display that folds back on itself for the sole reason that a phone is more ascetically pleasing when the boarders are symmetrical. Even after a year and a half every phone except the iPhone has an asymmetrical chin. Will Apple still be able to make decisions like that without Ive in a leadership position? For Apple's sake I really hope so.

How about decisions like removing the headphone jacks from the company's most popular music players, the very devices with which people are supposed consume the media-centric services that Tim Cook and analysts say are the future of Apple?

For Apple's and consumers' sake, I hope NOT.

Re: Jony Ive to form independent design company with Apple as client

#68
Since the early 2000s Apple's feature removals have been good--except for the escape key/touchbar fiasco.

I've given it long enough and unlike the headphone jack which was painful but managable, the MBP with touchbar needs a re-do. Physical buttons for escape key and volume/brightness was a bridge too far.

Hopefully that can now happen with someone else in charge.

Re: Jony Ive to form independent design company with Apple as client

#70
Hopefully this signals the end of the designers tyranny at Apple.

While physical design has been of paramount importance in Apple's rise to the top, it has been more and more detrimental as Jony and his group wandered into worshipping at the altar of luxury and Platonic idealism.

When combined with /not/ ignoring other than luxury market segments and usability that was fine. But when Jony's star was completely ascendant everything else was sacrificed at that altar (see butterfly keyboard, single port MacBook, escape key-less touch bars, no 32 GB MacBook Pros since that would require non-power-sipping RAM.)

I could have lived with this if the design of the software hadn't also suffered in conjunction with the hardware. Jony was given responsibility for UX and it also started prioritizing abstract design principles over actual usability with extremely low contrast UI elements and other poor choices.

As we saw those points being walked back and Apple being responsive to the complaints, I've been wondering if Craig Federighi's star was rising and if Jony's was dimming, since I doubt he was a willing participant in the diminution of his artistic choices. Seeing the extreme effort he was putting into charity[0] and the spaceship campus, instead of his actual responsibilities, it all combined to me that he needed to either get re-focused by the CEO or get a new job.

[0] https://www.dezeen.com/2018/11/16/jony-ive-diamond-ring-marc... https://petapixel.com/2013/11/24/one-kind-jony-ive-red-leica... https://www.businessinsider.com/jony-ive-bono-sothebys-chari... https://www.fastcompany.com/3019896/designed-by-friendship-j...

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