Live data from Hacker News

Jony Ive to form independent design company with Apple as client

apple.com

41–50 of 872 posts

Re: Jony Ive to form independent design company with Apple as client

#41
post #16

Nothing in this post says Ive's new company will only work with Apple. Maybe he'll land Dell as a client..

Nor has anyone else claimed that... it would kind of defeat the purpose of forming a separate company, wouldn't it. I can't think of a designer with more prestige in the world, so I'm sure they'll have their pick of clients.

Nor has anyone else claimed that... it would kind of defeat the purpose of forming a separate company, wouldn't it.

The alternative is that this is actually a PR spin on Ive leaving Apple, and he'll have no influence over Apple products any more. I prefer to think it's not that though, and I'll get an Ive designed iPhone and an Ive design Dell.

Re: Jony Ive to form independent design company with Apple as client

#43

I suspect he had a hand in several recent Apple "successes" like extra thin keyboards that break easily, $999 monitor stands and not to forget, the cables that come apart easily. While his work was definitely important at Apple, I think he might have lost the needed balance when SJ left

I wouldn't put cables on him, but he did have a big hand in the 2013 Mac Pro, which was possibly the worst thought-out Apple product of the last decade.

He did push boundaries, but sometimes boundaries pushed back.

Re: Jony Ive to form independent design company with Apple as client

#46
post #31

With the iPhone X Apple put serious R&D into a display that folds back on itself for the sole reason that a phone is more ascetically pleasing when the boarders are symmetrical. Even after a year and a half every phone except the iPhone has an asymmetrical chin. Will Apple still be able to make decisions like that without Ive in a leadership position? For Apple's sake I really hope so.

I don't think Ive departing from Apple would be entirely a bad thing, though. Most of Apple's really great designs are thanks to Jony, but some of their really stupid ones (e.g the horrible butterfly keyboards) have his fingerprint on them too.

Re: Jony Ive to form independent design company with Apple as client

#48
post #14
post #6

I have to imagine that he's going to have the biggest non-solicitation clause ever in history. He's partnering with Marc Newsom and others... who he's collaborated with heavily in the past for Apple Watch (and other one-off auction products, etc). Jony's got to be tired of designing with the Apple aesthetic after all this time, and maybe wants to design a car or toaster again.

Jony Ive defines the Apple aesthetic and he has already changed it multiple times (bondi blue, white plastic, aluminum & glass) so he could change it again if he wants.

Yes but they'd still be computers, with computer-use-case constraints.
Post reply on HN