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Jony Ive to form independent design company with Apple as client

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Re: Jony Ive to form independent design company with Apple as client

#11
I suspect he had a hand in several recent Apple "successes" like extra thin keyboards that break easily, $999 monitor stands and not to forget, the cables that come apart easily.

While his work was definitely important at Apple, I think he might have lost the needed balance when SJ left

Re: Jony Ive to form independent design company with Apple as client

#12
Genuine question: Who cares? I love design, and I love the engineering Apple has done, but, I've got to believe that Apple keep their aesthetic without keeping the same exact people. I think I would count this as a win for Apple - an opportunity to change the guard and give permission for some new designers to give a critical eye to the products they make. I would love to see them take maybe 1 or 2 steps back from minimalism.

Re: Jony Ive to form independent design company with Apple as client

#14
post #6

I have to imagine that he's going to have the biggest non-solicitation clause ever in history. He's partnering with Marc Newsom and others... who he's collaborated with heavily in the past for Apple Watch (and other one-off auction products, etc). Jony's got to be tired of designing with the Apple aesthetic after all this time, and maybe wants to design a car or toaster again.

Jony Ive defines the Apple aesthetic and he has already changed it multiple times (bondi blue, white plastic, aluminum & glass) so he could change it again if he wants.

Re: Jony Ive to form independent design company with Apple as client

#15
post #8

I wonder how this will affect Apple's product lines over the next decade. It seems like Ive had huge influence on most of their products. Who will take his place?

His lieutenants are taking over, per the Apple news release. Alan Dye, for one, has been around for forever. The bigger question I have is if he’s taking (or will take) most of his team with him to his new company (where Apple will be a client).

Re: Jony Ive to form independent design company with Apple as client

#18
I haven’t forgiven this guy for the latest “thin at any cost” 4th gen MacBook Pro we’ve had since 2016. He ruined the best programer’s laptop on the market.

Maybe with him and his ego gone, they can fix the next generation and salvage the product line.

Re: Jony Ive to form independent design company with Apple as client

#19
post #16

Nothing in this post says Ive's new company will only work with Apple. Maybe he'll land Dell as a client..

Nor has anyone else claimed that... it would kind of defeat the purpose of forming a separate company, wouldn't it.

I can't think of a designer with more prestige in the world, so I'm sure they'll have their pick of clients.

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