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Why Google+ Failed

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Re: Why Google+ Failed

#71
> My refusal to use Facebook means that I tend to miss out on a lot.

Like what? I'm in my 20s-- I haven't used Facebook in 10 years and I have never once had the feeling from my interactions with other people that I had missed out on something.

Re: Why Google+ Failed

#72
post #66

I always thought the name had something to do with it, "google plus" doesn't sound right specially for a social network, also "Hangouts" is a terrible name, it doesn't internationalize well nor does it work for an enterprise setting, and "keep" is a good app but it should be called "google notes" nevermind they already used that name on a now defunct product. Google has been worse at naming products than they have a…

Completely agreed. It's because the name sounds like it's referring to the company instead of a product.

I'm happy to use Gmail, which comes across as its own thing, but I might be a little bit more reluctant to use Google mail. I'm happy to use YouTube, but Google YouTube? I don't know.

Internet companies' names tend to refer to their flagship product, and become synonymous with it. But when they release other things with their name in front of it, like Google plus, it just sounds corporate.

Re: Why Google+ Failed

#73
I feel dumb for saying it, but I didn't understand "circles".

I think I actually did but I found it a bit confusing and assumed I didn't understand.

Actually generally I didn't understand what Google thought the workflow for Google+ was "supposed to be." This actually is something I find hard to understand about a lot of their products. There will be a heartwarming video, or some announcment showing a gee wiz feature ... but I'm not sure how they think I should use their product(s).

I loved the look, but I didn't really get what I was supposed to be doing and how things worked.

It felt to me like an engineers social network where I was supposed to invest time to understand it like any other engineering type tool.... that's not what I want from a product like that.

Re: Why Google+ Failed

#74

> My refusal to use Facebook means that I tend to miss out on a lot. Like what? I'm in my 20s-- I haven't used Facebook in 10 years and I have never once had the feeling from my interactions with other people that I had missed out on something.

For example: I was invited to an event this week, and to participate, I need to RSVP on the Facebook event... I could ask how to get around that, but I'm actually not that interested. The point is, the process has put a roadblock in my participation.

But to be honest, I don't feel like I'm missing out on anything.

Re: Why Google+ Failed

#75

> My refusal to use Facebook means that I tend to miss out on a lot. Like what? I'm in my 20s-- I haven't used Facebook in 10 years and I have never once had the feeling from my interactions with other people that I had missed out on something.

I'm in my 30s and have kids and no time, I don't see my friends very often because they are also in the same boat.

So yeah, Facebook is a good place for me to keep up with people.

Re: Why Google+ Failed

#76

The ranking system did kind of annoy me. We used G+ heavily inside of Google, and lots of interesting people posted interesting things. As time wore on, I felt like I got less and less of that stuff. A coworker would say "did you see so and so's G+ post" and I would go look for it and not be able to find it until I begged someone a link. I followed them. They followed me. The post had 300 +1s. But I could never see i…

Why is Facebook dead? I use it quite often.

Re: Why Google+ Failed

#77
Googel+ was by far the best social network I've ever seen, the only one I've got addicted to and the only one I've actually written posts to. All Google had to do with it was adding youtube-like recommendations (many people complained it was "empty" while I had a waterfall of great content in it just because I actually subscribed to everybody I could discover, to those they were subscribed to etc) and leave it as it was without introducing more and more complicated concepts.

Re: Why Google+ Failed

#78
The decision to name it "Google+" was an epic blunder. You wouldn't ask a girl at a club if she's on "McDonalds+". You wouldn't ask a member of your church if they'd like to connect on "American Airlines Plus".

When Facebook was at the height of its coolness (like 2007, 2008), most people didn't even see it as a corporation. It was just its own independent thing. It never would have spread if it were attached at the hip to some corporation that had nothing to do with connecting to friends.

Re: Why Google+ Failed

#79

The key element of why Google+ failed is deeper than these arguments. The key reason is because Google didn't do any 'human' testing before release. They should have picked a school or town or even a small country and released it just for those people. If it didn't work there (IE. See sustained growth till it had most of the market share), they should have changed the product, tested in a new town, etc. As OP points…

They tested it on Googlers. However, that's an atypical audience and more testing with a different group would have helped.

Your own employees barely count as users.

Re: Why Google+ Failed

#80
post #75

> My refusal to use Facebook means that I tend to miss out on a lot. Like what? I'm in my 20s-- I haven't used Facebook in 10 years and I have never once had the feeling from my interactions with other people that I had missed out on something.

I'm in my 30s and have kids and no time, I don't see my friends very often because they are also in the same boat. So yeah, Facebook is a good place for me to keep up with people.

Can confirm
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