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A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

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131–140 of 379 posts

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#131

> “It hit me that I had no idea what he was talking about, or what I was doing,” Montañez recalled. “I was shaking, and I damn near wanted to pass out…[but] I opened my arms and I said, ‘This much market share!’ I didn’t even know how ridiculous that looked.” >The room went silent as the CEO stood up and smiled. “Ladies and gentlemen, do you realize we have an opportunity to go after this much market share?” he said,…

I would have loved to work for a CEO like that.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#134

This is a fantastic story. There are a few ethical problems including Montañez plagiarizing parts of his presentation and having friends and family buy out the products in the test market, but overall he refused to accept imposed limits and accomplished something phenomenal. One interesting thing is that Frito-Lay had no products targeting Latinos, and no one on the highly paid marketing team did anything about it. T…

> plagiarizing parts of his presentation I don't agree. He copied parts of it from examples in a book on marketing strategy. One writing a book with samples in it would expect someone to use those samples. It's the whole point. Otherwise, it's a useless book describing things you can't use.

Yeah, if this was for a school assignment on marketing, that would be cheating. If it was something he was publishing under his own name, that would be plagiarism.

But if you're giving a presentation to your bosses, pretty much everything is fair game.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#135

Earlier quoted context omitted.

My Mexican family loves Flamin’ Hot Cheetos (for real) and hates the term “latinx”. Just fyi but it’s considered racist in a lot of Mexican communities.

It's mainly used by nonbinary (enby) people of Latin descent in the US who feel like both Latino and Latina are a poor fit. These threads always have the same look as the ones where people complained about singular they. Latinx doesn't have centuries of use the way singular they does, but it doesn't really matter. It costs you nothing to respect another person's self-identification. Whether people should use it as a…

The only thing that puzzles me is you wouldn't just say "Latin", which is already an English word and doesn't imply a gender.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#136

Earlier quoted context omitted.

My Mexican family loves Flamin’ Hot Cheetos (for real) and hates the term “latinx”. Just fyi but it’s considered racist in a lot of Mexican communities.

It's mainly used by nonbinary (enby) people of Latin descent in the US who feel like both Latino and Latina are a poor fit. These threads always have the same look as the ones where people complained about singular they. Latinx doesn't have centuries of use the way singular they does, but it doesn't really matter. It costs you nothing to respect another person's self-identification. Whether people should use it as a…

So I'll preface this by saying, I agree with the "It cost [me] nothing to respect someone's self-identification". I'm fully ok, and actively use gender pronouns as people wish. I respect self identification.

But, as a hispanic, there was already a gender neutral term for this in english. ( hint, i already used it, there's also Latin ). LatinX unfortunately is a bastardization of grammar for a language that has pretty strongly enforced grammar ( hey, we have a "royal academy of language"). It's the introduction of a foreign language construct into Spanish, which is going to have a pretty strong negative reaction by, well, those who speak it. ( and they also have a right to self identify ) Others make better points than I ever will[0][1]

The term "Latino" was a borrowing of a Spanish word into english, that already had a similar enough meaning in Spanish ( aside from gendering )

[0]https://www.latimes.com/opinion/op-ed/la-oe-hernandez-the-ca... [1]https://www.nbcnews.com/news/latino/latinx-elitist-some-push...

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#137

I just wish they'd make them hotter. Takis are kicking their ass in the spicy snack aisle.

I tried the XXX Hot Flaming Cheetos a few months back. I like spicy foods, but my bodily functions were impaired for days.

Perhaps give them a shot.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#138

Earlier quoted context omitted.

It's mainly used by nonbinary (enby) people of Latin descent in the US who feel like both Latino and Latina are a poor fit. These threads always have the same look as the ones where people complained about singular they. Latinx doesn't have centuries of use the way singular they does, but it doesn't really matter. It costs you nothing to respect another person's self-identification. Whether people should use it as a…

not to go too far off topic but singular they does have a history of use for hundreds of years, but the current usage as demanded by some non-binary folk is different than the historical uses. It was historically used to either refer to a person of unknown gender, or to optionally refer to a person of a known gender. so your options for singular pronouns might be either he or they, or she or they. But historically (a…

>> "It was historically used to either refer to a person of unknown gender, or to optionally refer to a person of a known gender. so your options for singular pronouns might be either he or they, or she or they."

That's the thing though. Enbies don't generally know their gender. If you would use they without anger for an unknown person of unknown gender, it makes no sense to be mad about using it for a known person of unknown gender. You still don't know their gender. Neither of you do. He/him, she/her, man and woman, and sir and ma'am can cause tremendous dysphoria. That's often part of how they know they're not binary.

edit: reduced to key point

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#139

Earlier quoted context omitted.

I agree. I’m talking about applying the term to people who don’t identify as non-binary. They are the people I know (myself included) who don’t like the term. I could see how it would be much more acceptable to non-binary people if they came up with the term to describe themselves.

I think it is more commonly used among younger people. For example, here is the 50th anniversary celebration for the Afro-Latinx Society at my high school: https://www.exonians.exeter.edu/s/1682/index.aspx?sid=1682&g... But I'm sorry if I offended anyone. I've edited my comment to say Latino instead.

Why isn't it afrx-latinx?

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#140
post #97

This is a great story. I'm surprised to not see Ketchup Cheetos[1] mentioned in the linked timeline[2], those are by far my favourites so I wonder what the story behind them is. 1 - https://americanfizz.co.uk/image/cache/catalog/european-prod... 2 - https://www.timelinemaker.com/blog/featured-timeline/history...

I've always found it interesting that ketchup flavoring on frito lay products were not a bigger thing. In canada, ketchup flavored chips etc. are a very popular flavor and have been around for decades. Just never seems to really have caught on elsewhere until somewhate recently.

Oooh, another reason to visit Canada. My love for Ketchup Cheetos comes from Poland, where ketchup flavoured crisps are fairly popular as well.
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