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A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

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Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#111

Post by FreeKill »

dom96 wrote: post #97

This is a great story. I'm surprised to not see Ketchup Cheetos[1] mentioned in the linked timeline[2], those are by far my favourites so I wonder what the story behind them is. 1 - https://americanfizz.co.uk/image/cache/catalog/european-prod... 2 - https://www.timelinemaker.com/blog/featured-timeline/history...

I've always found it interesting that ketchup flavoring on frito lay products were not a bigger thing. In canada, ketchup flavored chips etc. are a very popular flavor and have been around for decades. Just never seems to really have caught on elsewhere until somewhate recently.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#112

Post by greghatch »

> “It hit me that I had no idea what he was talking about, or what I was doing,” Montañez recalled. “I was shaking, and I damn near wanted to pass out…[but] I opened my arms and I said, ‘This much market share!’ I didn’t even know how ridiculous that looked.”

>The room went silent as the CEO stood up and smiled. “Ladies and gentlemen, do you realize we have an opportunity to go after this much market share?” he said, stretching out his arms.

Huge smiles from me here.

This really amplifies the willingness of this CEO to listen and promote good ideas. I don't have a ton more context but I can relate to this janitor in many ways and this reaction from the CEO would be incredible.

I'm so glad it happened this way and that it came from the janitor's perspective.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#114

Post by dragonwriter »

rosterface wrote: post #53
tylerhou wrote: post #41

Earlier quoted context omitted.

> At the end of the day, revenue-per-share is pretty indifferent to age, race, or gender. Except, as the article shows, diversity often does increase revenue share. Flamin' hot cheetos were invented by a Mexican immigrant who realized that Frito-Lay didn't have any products which appealed to Latino people. EDIT: Changed Latinx to Latino.

My Mexican family loves Flamin’ Hot Cheetos (for real) and hates the term “latinx”. Just fyi but it’s considered racist in a lot of Mexican communities.

“Latinx” (except in the narrow use referring to enby persons of the referenced ethnicity, where it is perhaps appropriate) ignores the reason why “Latino” and “Latina”, with the former used when the referrents are of mixed genders, were preferred over Hispanic (the already gender-neutral term English already had.)

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#115

Post by [deleted] »

rosterface wrote: post #108
CondensedBrain wrote: post #104

Earlier quoted context omitted.

It's mainly used by nonbinary (enby) people of Latin descent in the US who feel like both Latino and Latina are a poor fit. These threads always have the same look as the ones where people complained about singular they. Latinx doesn't have centuries of use the way singular they does, but it doesn't really matter. It costs you nothing to respect another person's self-identification. Whether people should use it as a…

I agree. I’m talking about applying the term to people who don’t identify as non-binary. They are the people I know (myself included) who don’t like the term. I could see how it would be much more acceptable to non-binary people if they came up with the term to describe themselves.

[deleted]

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#116

Post by rosterface »

keerthiko wrote: post #103
rosterface wrote: post #70

Earlier quoted context omitted.

Yes, that’s why they consider it racist. For the most part it’s a term from white academia. I don’t think anyone really wants to be told that the words they’ve used to describe themselves for generations must be changed, especially by people from another ethnicity all together.

Thanks for this interesting data point. Would you/they prefer to just be called latino? Is this common sentiment among Mexicans outside of your family? I can see latinx only being preferred by non-gender-conforming individuals to whom it applies, as opposed to when referring to individuals rather than to communities (families, neighborhoods, food, etc).

I think more specific is always better. I’m of Mexican descent, I prefer to keep that identity. I’ve actually noticed people in the US sometimes struggle to say that as if being “Mexican” is a bad thing; it’s not, don’t be afraid of the term.

Latino and Latina are also fine. Hispanic as well although that has a slightly different meaning.

I think it’s best to call people by the terms that they use themselves. Foisting a new term on someone to describe their ethnicity doesn’t seem like it would ever be a good idea.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#117

Post by abrowne »

egypturnash wrote: post #102
Phrodo_00 wrote: post #76

Earlier quoted context omitted.

I'm from south america, been living in the US for a bit, and never encountered the term. Kind of curious to know where it comes from, and why it has a strong reaction. I feel like it's probably trying to include both genders, since spanish doesn't have a neutral gender, and that normally annoys me, since it's normally pretty clear when you mean actually-male or neutral-male, but I'm not necessarily against it. People…

How do you say that out loud? La-tii-nat?

I've heard latinao.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#118

Post by darkpuma »

mywittyname wrote: post #100
mandelbrotwurst wrote: post #66

Earlier quoted context omitted.

why is it considered racist? I can think of some arguments against the term but am having a hard time figuring that one out. Maybe because they perceive it as having been coined by people from outside their group and/or changing the topic to focus on gender > racial justice?

It's taking the identify of Hispanic culture, and redefining it to fit into the political ideals of the liberal American culture. Essentially, it's usurping the identity of minorities groups. If you don't like using Latino, there's already a gender-neutral English word works just fine: Latin. Alternatively, Hispanic works just fine too.

'Latin' in America has a subtly different meaning, in that it includes Italians, the French, etc. It's a distinct concept from 'Latin American' which by convention refers to people from Latin America only and excludes other Latin people, particularly those from Europe. One might logically think that an Italian immigrant who came in through Ellis Island would be a 'Latin American', but by convention he isn't because he didn't come from a Latin American country.

'Latin' is more inclusive than 'Latin American' but by the numbers both are more inclusive than 'Hispanic' which generally excludes Brazilians, and other Latin American speakers of minority languages.

Incidentally, the whole "Latin" thing was invented by the French for geopolitical reasons. Recognition of a "latin race" common among the French, Spanish, Italians, and Mexicans, as a means of balancing the scales in what these Frenchmen perceived as their struggle against the Anglo-Saxon and Slavic races.

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#119

Post by notatoad »

uponcoffee wrote: post #57
throwawaycanuck wrote: post #48

Earlier quoted context omitted.

>Latinx There is no faster way to discredit your argument than using absurd language like latinx. I've yet to meet a latino person who referred to themselves as anything else.

You seem to be the one that is out of touch: https://en.m.wikipedia.org/wiki/Latinx

"The term is a neologism that has gained traction among advocacy groups intersectionally combining the identity politics of race and gender"

I'm not quite sure that being not being up-to-date on the terminology favoured by advocacy groups intersectionally combining the identity politics of race and gender counts as "out of touch"

Re: A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)

#120

Post by mffnbs »

darkpuma wrote: post #40

I just wish they'd make them hotter. Takis are kicking their ass in the spicy snack aisle.

I find the XXTRA flaming hot cheetos to be particularly hot. I'm the type of person that finds most "hot" things to be rather mild, but these I have to pace myself with.
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